The Undrinkable Can: A Satirical Confrontation With Coca-Cola’s Impact – Design You Trust — Design Daily Since 2007

The Undrinkable Can: A Satirical Confrontation With Coca-Cola’s Impact

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“The Undrinkable Can” is an art project by the collective QSTNMRK that critiques Coca-Cola’s environmental and health impacts.

More: QSTNMRK, Instagram h/t: designboom

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The project features 1,500 permanently sealed cans of Coca-Cola, highlighting issues like plastic pollution and diabetes.

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Each can’s price increases sequentially, and profits from the sales and a strategic shorting of Coca-Cola’s stock will be donated to NGOs in Chiapas fighting against the company’s water extraction practices.

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The project debuted at Zona Maco, an art fair in Latin America, sparking conversations about consumerism and environmental responsibility.

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