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Milk Island for Tetra Pak

4462638118 23e6c8edaf o Milk Island for Tetra Pak
Agency: McCann Erickson Istanbul Client: Tetra Pak
Creative Director: Gökhan Yücel Creative Group Head: Örgüt Çaylı
Art Director: Tuna Balkan Copywriter: Deniz Coşkun
Concept Design / Character Design: Hakan Kocaeli, Cenk Köksal
3D Modelling and Animations: Evren Rodoplu, Cenk Köksal
Graphic Design / Interface Design: Volkan Ekşi Flash Animations: Türker Vural
www.sutadasi.com | orgutcayli.com | source & more here

Tetra Pak’s “2 glasses of milk a day!” campaign aiming to enhance growing children’s milk drinking habits, has come to life in imaginary paper city Milk Island. The website which has launched in March 2010 include milky games, rewards and interesting papertoy designs. The site’s simple design is a rendezvous of milk and Tetra Pak’s healthy packages, and its content will keep on to grow richer every month. Besides the games, another fun part of the site is that, papertoys in the games can be printed out and made at home. In short, Milk Island invites all milk lovers, both children and adults, to join the game!

via flickr/orgutcayli

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