Acronym | 2010 Fall/Winter Collection

Acronym was founded in 1994 by Michaela Sachenbacher and Errolson Hugh as an independent design agency with a focus on the unification of style and technology in apparel. Acronym has been instrumental in the emergence of a new generation of technical apparel products and users. Projects such as the Analog MD Clone jacket (one of TIME magazine’s ‘Coolest Inventions of 2002′). Find out what makes Acronym one of the most innovative labels in the world by watching the video demonstration here!
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