While working on project it was very important to show the connection between our brand and traditional England. Especially with its famous town – Liverpool. That’s why we’ve started from analysis of history and key elements of town’s name and logo. The symbol of Liverpool is The Liver Bird. This bird is like legendary Phoenix and Sirin birds – there were no such a thing in real life, however, scientists still argue what kind of extinct birds could be its prototype. By itself Liver is a symbol not only of Liverpool town, it’s also main part of logo of very famous English football club. The second part of the city’s name means the water because the city is located near the sea.
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