A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.
.jpg "Creative Corporate Brand identity Examples Design Process Inspiration 1")
.jpg "Creative Corporate Brand identity Examples Design Process Inspiration 1")
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