Fortunately, there is not less art in modern food advertising as biology and marketing. To be efficient, advertising, whether it is a TV trailer, restaurant logo, or a menu decoration, should work in a very sophisticated way. By stimulating visual receptors of a potential customer (this is the art component in advertising), it should affect his basic instincts and form irresistible desire (this is where commerce starts) to drop into a supermarket for a new type of organic ham or rush into the nearby restaurant and satisfy his instincts with the extra portion of taco. Not to be accused in advocating emotional eating :-), let us publish here some examples of food advertising concepts, where art component is strong enough to overwhelm (at least for some time) the basic instincts and let one enjoy the aesthetic value of advertising itself before tasting the culinary values of the advertised product.
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