India’s 22 Karat Gold Plated Goldplus Nano Car

The Tata Group Monday unveiled a Nano car – made with gold and silver, and studded with precious stones – worth an astronomical over Rs 22 crore.

But, it’s not for sale – the valuable and fully functional car is a unique branding and promotional initiative by Goldplus Jewellery, part of Titan Industries, a Tata Group company, an official said.

Chairman of Tata Group Ratan Tata poses in front of a Nano car made of gold during a ceremony in Mumbai, India. About 80 kg of 22 karat gold, approximately 15 kg of silver and gemstones were used to decorate the car, according to a press statement. (Reuters)

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