David Beckham Launches His New Range of Underwear for H&M

A poster displays the new David Beckham H&M underwear range. (Ray Tang/Rex Features)

Fans queue in freezing temperatures outside H&M on Regent Street for the chance to buy a pair of David Beckham branded underpants. (Sarah Lee for the Guardian)

A lucky fan holds up a signed packet of boxer shorts. (Sarah Lee for the Guardian)

Fans queue outside a Regent Street window display featuring mannequins modelled on the LA Galaxy midfielder. (Sarah Lee for the Guardian)

David Beckham arrives at the H&M store for the launch of his new Bodywear collection. (Anthony Devlin/PA)

A excited fan holds up a picture of David Beckham wearing boxer shorts. (Sarah Lee for the Guardian)

The former England captain poses for photographers as he launches his underwear range. (Paul Hackett/Reuters)

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