Girls on Bikes

Photographer Guy Aroch captures girls on bikes in Amsterdam for Free People’s first catalog of the New Year.

Free People’s January 2013 catalog themed, ‘Girls on Bikes’ was shot on location in Amsterdam, one of the most bike friendly cities in the world. Models as well as ‘real girls’ bike through the city streets in Free People’s most recent collection of casual, flirty, and effortlessly chic styles.