“Fashion that’s Larger than Life” – Design You Trust

“Fashion that’s Larger than Life”


Natan Dvir, an Israeli photographer, focuses on the human aspects of political, social and cultural issues. For his “Coming Soon” series, Dvir says that in recent years, a kaleidoscopic net of huge billboards has enveloped the commercial hubs of New York. Seen here, a man looks at a Juicy Couture billboard while passing it on 52nd street close to 5th Avenue in New York, June 5, 2012. (Photo by Natan Dvir/Polaris)


Dvir says the branding of the cityscape has become so ubiquitous, that the colorful, monumental advertisements, looming over the narrow streets, seem to be virtually unnoticed by the passersby. Giant billboards both dominate the urban landscape and blend into the background. Pictured here, a hotdog vendor looks at a woman next to a Zara billboard on 5th Avenue in New York, September 7, 2008. (Photo by Natan Dvir/Polaris)


Dvir says these ads, always in the peripheral vision, turn the people moving through the space into passive spectators. Pictured here, two men sit on a bench next to a Tommy Bahama billboard on 5th Avenue in New York, June 13, 2012. (Photo by Natan Dvir/Polaris)


Dvir says the grasp these ads have is democratic and compulsory – the outdoor advertisements cannot be turned off and are able to reach a diverse public whose movements through the city momentarily overlap. Seen here, a woman passes by a Zara billboard on 52nd street and 5th Avenue in New York, November 09, 2011. (Photo by Natan Dvir/Polaris)


Dvir says the effectiveness of outdoor billboards is juxtaposed with their impermanence; most are replaced after several weeks. Seen here, a man takes a cigarette break next to a Tommy Bahama billboard on the corner of 45th street and 5th Avenue in New York, October 14, 2012. (Photo by Natan Dvir/Polaris)


Dvir says the ephemeral nature, massive size and saturated colors of the ads create a fluid cinematic experience for the observer. Seen here, a woman and two girls next to a Thor Equities billboard on 5th Avenue in New York, August 12, 2012. (Photo by Natan Dvir/Polaris)


To Dvir, “Coming Soon” is an exploration of our visual relationship with the branded city centers and the commercial environment we live in. Seen here, A man looks at a Massimo Dutti billboard on 54th street and 5th Avenue in New York, August 12, 2012. (Photo by Natan Dvir/Polaris)


Pedestrians walk by a Juicy Couture billboard on 5th Avenue in New York, September 7, 2008. (Photo by Natan Dvir/Polaris)


Tourists wearing white rain coats ride a bus covered with an ad of The Rockettes in Times Square in New York, October 9, 2012. (Photo by Natan Dvir/Polaris)


A hotdog vendor talks to a customer next to a future Dolce & Gabbana store on 5th Avenue in New York, February 26, 2012. (Photo by Natan Dvir/Polaris)

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Fashion Campaign for Schield Collection
Mixing Photography And Pictorial Elements, The Photographer Erika Zolli Has Created "A Body of Vision", A Series Of Sensual And Ironic Portraits
Weird Russian Architecture Comes Into Bizarre Fashion
Artist Heidi Reed Creates Jewelry from the Moose Poop
At the End of the World
Photo of the Day: Rolling Fashion Show Goes Underground in Berlin
So You Can Now Buy a Nipple Knit Top…
Zara Shoppers Are Complaining It’s Impossible To Shop Online Due To Weird Modeling Poses
Monica Belucci, Bianca Brandolini and Bianca Balti for Dolce & Gabbana, Fall 2012
These Illustrations Over Photography Tell Us More Than One Side Of The Story
Kylie Minogue for Glamour UK, July 2012
Dolphin Shorts: The Favorite Fashion Trend Of The '80s Teenage Girls
Style on The Big Screen: David Murray's Fashionable Movie Characters
The Biggest Barbie Dolls Collection Ever
The Superb Bizarre Make Up Concepts by Tanya Savostyuk
Fashion Stylist Portfolio Got Destroyed By Hurricane Irma, But Created Unique Noir Photos Instead
Relatable Comics About Women’s Fashion
There Are Now 3D Printing Spurs That You Can Attach To The Back Of Your Crocs
Dreamy Photographs Of Young Women Taken By David Hamilton From The 1970s
Russian Stylist Gives 35 People Extreme Makeovers And You’ll Hardly Believe They’re The Same People
Models Get Wild at London Fashion Week Spring Summer 2015
Vikki Dougan: Seductive Sex-Bomb Whose Daring Backless Dresses Inspired the 1950s Women's Fashion
See-Through Japanese Schoolgirl Lingerie Is A Great Way To Get Kicked Out Of Class
Scoop One Piece Swimwear