Cute Cat Culture Goes Too Far With Japan’s Freaky Cat-Theme Masks

Japanese society places a great value on personal hygiene, and that extends to taking care of your skin. But just because the country is serious about grooming doesn’t mean it can’t have fun with the process, as evidenced by the variety of playful themed skin care masks that have gone on sale.

h/t: rocketnews24

To be fair, when they’re not in use, some of the cats look pretty cute, such as the wide-eyed sweetie above and his napping pal.

Officially called the Narikiri Face Pack–Cat, (narikiri being a Japanese word meaning “transform” or “take on the appearance of”), the masks go on sale May 2 at Japanese drugstores.