Creative And Immersive Experience By Night With SEAT – Design You Trust

Creative And Immersive Experience By Night With SEAT


Flora Métayer

The SEAT SUV family grows with the launch of the ARONA model, the latest addition to the collection. Spacious and elegant, the small urban SUV was the subject of an exceptional event marked by audacity and creativity.

Journalists, influencers and fans of the brand were invited to test the ARONA model through an original experience: the first immersive test drive by night. From the SEAT Show Room in the 17th district, passengers in the Arona crossed Paris to go to Saint-Ouen. There, a huge abandoned car park was waiting for them.

Invited by SEAT, the urban art collective TSF Crew produced three gigantic works in situ. To make the experience fun and creative, the artists have chosen the anamorphosis: these great optical illusions that are revealed precisely to those who are in the right place.

In the SEAT ARONA, passengers discover works in an ingenious play of light and shadow. On three floors, the creations graphic lines reveal the design of the car.

More info: Instagram (h/t: fubiz)


Flora Métayer


Flora Métayer


Flora Métayer


Flora Métayer


Flora Métayer


Flora Métayer


Flora Métayer


Flora Métayer


Flora Métayer


Flora Métayer


Flora Métayer


Flora Métayer


Flora Métayer


Flora Métayer

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Story of My F*cking Life: A Journal for Banishing the Bullsh*t, Unlocking Your Creativity, and Celebrating the Absurdity of Life
Where’s Waldo? Thanks, Obama!
ECHOGRAPHY OF CHANGE - LADY GAGA and JULIE ANDREWS
British Illustrator Showed The Impact Of The Coronavirus Pandemic On New Yorkers
"Everything Is Permitted, Nothing Is True": The Superb Concept Art By Kobe Sek
"Art of The Doodler": Fyodor Dostoevsky Draws In His Manuscripts
A Mixture Of Innocence, Beauty, Violence, Decadence, Japanese And Russian Folklore – In Bizarre Works By Vania Zhuravlev
Artist Shawn Huckins Hand Paints Early American Portraits With An Internet Twist
South Korean Artist Park Pyeongjun Creates Superb Fantasy And Sci-Fi Illustrations
Russian Artist Transforms Google Map Landscapes And Boring Russian Cities Into The Future Outworlds
Here Are 20th Century-Inspired Propaganda Posters About The COVID-19 Crisis In The US
Turkish Artist Makes Collages You Probably Wouldn’t Expect
Meet Khoudia Diop, Stunning Charcoal Black African Model
Japanese Artist & Illustrator Sakyu Creates Yōkai Monsters from Modern Objects and Phenomena
Major Historical Events Illustrated With Their Date Numbers
Hitchhikers: Thorny South African Seeds Get An Up Close Examination In Macro Photographs By Dillon Marsh
The Superb Oldskool Sci-Fi Art Works of Giorgio Comolo
Brilliant Barcode Designs
Artist Alireza Pakdel Illustrates Modern Society’s Problems, And Here Are New Illustrations
This Fukang Meteorite Is 4.5 Billion Years Old And Weighs Over 2,000 Pounds
Whatever You Are, Be A Good One: Inspiring Quotes Illustrated By Lisa Congdon
"What We See When We Shut Our Eyes": The Superb Digital Artworks Of BakaArts
Honest Posters Showing What Women Should ‘Thank A Feminist’ For
A Covenant: The Gothic Ladies of Tom Bagshaw