Massimo Gammacurta’s Sweet Take on Famous Brands – Design You Trust — Design Daily Since 2007

Massimo Gammacurta’s Sweet Take on Famous Brands


New York-based photographer and multimedia artist Massimo Gammacurta has taken a fresh approach to capturing the world’s most renowned brands. Using colored candy, he has created captivating works of art that transform iconic logos into shiny and colorful sculptures. The results are breathtaking.

More: Massimo Gammacurta, Instagram, Behance h/t: theinspirationgrid


Gammacurta is a master of conceptual still life photography, producing work that is not only technically impressive but also artistically powerful. His images have an incredible visual impact, showcasing his talent for capturing movement and sensuality. Through his lens, even the most mundane objects and circumstances are transformed into something extraordinary.


Gammacurta’s candy creations offer a unique twist on branding, playing with our perceptions of these familiar symbols. By molding the sweets into the shapes of logos, he creates a vibrant and playful representation of each brand. His works offer a new perspective on what it means to be a brand, inviting us to see beyond the marketing and into the realm of art.


As Gammacurta himself says, “I strive to reveal the hidden facets of mundane objects and circumstances.” His candy sculptures do just that, offering a fresh take on the world of branding and advertising. They are a testament to the power of art to transform the everyday into something extraordinary.


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