LOEWE’s “Pixel” Capsule Collection Brings 8-Bit Dreams to Life for Spring/Summer 2023 – Design You Trust — Design Daily Since 2007

LOEWE’s “Pixel” Capsule Collection Brings 8-Bit Dreams to Life for Spring/Summer 2023

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LOEWE, under the creative direction of Jonathan Anderson, recently showcased its Spring/Summer 2023 womenswear collection, which featured a unique 8-bit aesthetic. Now, the brand has released its “Pixel” capsule collection, which reimagines LOEWE’s iconic pieces in a pixelated style.

More: Instagram

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The collection’s lookbook, shot by Jules Moskovtchenko, features LOEWE’s staples, such as the Puzzle Edge bag, which is decorated with pixelated squares on its geometric lines, giving a hint of what’s to come in the rest of the collection. The runway pieces, including the tech-knit hoodie, tech-knit top, Duchesse silk satin trousers, and the pixellated LOEWE Anagram Logo T-shirt, all blur the line between the digital and physical worlds, either through cut-out shapes or prints.

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In addition, classic denim pieces, such as baggy jeans, a trucker jacket, and a denim skirt, are updated with dark and light square detailing, adding the 8-bit touch. All pieces in the collection will be packaged in special pixelated bags and boxes to continue the collection’s theme.

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The collection’s ethos is centered around the idea of “Blown-up pixels [that] create a real-world glitch.” The collection is available now on LOEWE’s website and in boutiques for those who want to experience a unique and nostalgic take on fashion.

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