Vote With Your Butt By Hubbub – A Smart Way To Keep Streets Clean

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“Normally we encourage people to think outside the box, but not this time…” UK’s Hubbub writes on their website.

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The company, which aims to communicate environmental issues in a relatable way, has started a campaign to “Vote With Your Butt” in an effort to help keep London’s streets free of cigarette butt liter.

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So, rather than toss your cigarette on the ground, voting ashtrays spread around central London pose sports-related questions and put the butts up to a vote.

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Essentially, the more butts, the more votes — and thus the answers to some of sport’s most debatable questions are revealed.

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And at the same time, the surrounding environment stays that much cleaner.

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The project is in collaboration with Commonworks, a design studio that specializes in interactive design, moving image, and graphic design, according to their website.

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And this isn’t the genius campaign thought up by the collaborators.

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To help keep streets clean from chewing gum, (it costs about $2.30 to remove each piece), Hubbub launched “Chew Is It?“, an installation that reveals an image or fact as more pieces of gum are stuck to it.

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According to Hubbub, “Our public polling discovered that a staggering 86% of people think littering is a disgusting habit yet only 15% of us would actually confront someone and tell them that.”

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Be sure to follow the #NeatStreets hashtag to support the anti-littering campaign.

Via A Plus, Reddit

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