“Today,” A 24-hour Timepiece Beautifully Designed To Change The Way You See Your Day – Design You Trust — Design Daily Since 2007

“Today,” A 24-hour Timepiece Beautifully Designed To Change The Way You See Your Day

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Award-winning media artist and horologist Scott Thrift just launched a new 24-hour timepiece – simply called Today – on Kickstarter to take the edge off of time.

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Using a 24-hour movement engineered and assembled in Germany, Today quietly moves at half the speed of a regular clock. Its intuitive, numberless design reveals the full spectrum of the day at a glance, with noon and midnight gently divided by a cloud-like horizon of dawn and dusk.

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Completing one revolution every 24 hours, Today stretches your perception of time to make space for all of the things in life that cannot be counted. Today inspires a sense of renewal, calm, and most importantly, balance.

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“I’ve lived with a prototype of Today now for a year and it has been a transformative experience. The day has become wider and more fulfilling,” says Thrift. “Living with Today makes so much sense and feels so right that it’s become a foregone conclusion to make it available to the world.”

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