Artist Gianluca Gimini Reinterprets Vintage Italian Brands As Sneakers – Design You Trust — Design Daily Since 2007

Artist Gianluca Gimini Reinterprets Vintage Italian Brands As Sneakers

How do you preserve historical visual culture in an endless sea of new imagery? How can you interest newer generations in older design? Italian designer Gianluca Gimini believes the solution is footwear. Yes, you read that right: Gimini’s project Sneakered is an effort to preserve and promote Italian designs by transposing vintage product packaging onto contemporary shoes.

Nike Roshe Run sneakers become Pino Silvestre Roshe Runs, a male-targeted shampoo and perfume in a pinecone shaped bottle. Nike Uptempos become PIP Uptempos, a brand of licorice designed to mask smoker’s breath. A plethora of other shoe designs by the likes of Maison Margiela, Lacoste, and Adidas gain Tassani citrus soda, Cynar artichoke liquor, and Cielo Alto hair spray editions, precisely detailed to the point of looking like official, high quality commissions from these brands, which they surprisingly are not.

“This project is intended to be fun and entertaining, so if you don’t feel like reading the description you can just scroll down and you will for sure catch the sense of it just by looking at the pictures.

Recently I realized that many examples of exquisite Italian design are becoming terribly endangered, simply because they don’t have a market. I have found that, except for tin boxes and few other items, it is close to impossible to find specimens of vintage packages for supermarket goods, although there are examples of excellent design even among plastic soap bottles and candy wrappers.

What a pity it would be to lose memory of this great treasure! Most of today’s Italian 20-year-olds have probably never even seen these package designs before! My idea is that this project could help spread some awareness and appreciation for these dated designs.

To do so we enter a fictional world in which these brands (all of which in reality have a rather old and conservative target market) decide to boost their popularity among the young through a series of co-branded sneakers” she wrote.

More info: Gianluca Gimini, Behance (h/t: creators)















If you want more awesome content, subscribe to 'Design You Trust Facebook page. You won't be disappointed.

More Inspiring Stories

Brilliant Halloween Decorations That Are Both Funny And Frightening
Beautiful Vintage Black And White Fashion Photography By Georges Dambier In The 1950s
"Us and Them": The Superb Concept Art Works by Fedor Titov
Chinese Make-Up Artist With An Audience Of 360k Followers On Instagram Turns Herself Into Johnny Depp
Russian Ex-Pilot Turns His House Into Incredible Steampunk Museum
Winter Is Coming, So Please Enjoy This Insane 1980s Book Of Knitted Sweaters
This Wall Lamp Design Was Inspired By Italian Men Watching Work Being Done On A Building Site
Artist Uses Recycled Off-Cuts Of Wood To Create An Architectural Sculpture
Portuguese Street Artist Wrapped Up A Giant Squirrel On The Streets Of Tallinn In Estonia
Simon Lee's Superb Sculptures of Hellish Monsters from the Underworld
10-Year-Old Girl Follows In Dad's Footsteps To Become Tattoo Artist
A Street Artist Creates Tragic Portraits Across The Abandoned Urban Areas In France
An Artist Pranked People By Leaving Life-Sized Airpods Stickers On The Ground All Over San Francisco
Freight Truck Exteriors Are Being Transformed Into Mobile Art Galleries
Renowned Tattoo Artist Inked Clients Through a Hole in the Wall Without Ever Meeting Them
Singapore Coffee Maker Invented A Fluffy Cotton Candy Cloud Drips A 'Rain' Of Sugar Into A Coffee Cup
Beautiful Paintings on Fallen Tree Logs Mirror Their Natural Origins
Mum Creates Incredible Braids For Daughter Every Day Before School
Pastry Artist Christine McConnell Makes Amazing Freddie Mercury Birthday Cake
Forms of Nature Created from Thousands of Ceramic Shards by Zemer Peled
Designer Reaches Out To Potential Employers With Adobe-Inspired Chocolate Bars
Artist Hides Clever And Funny Signs Around His City For People To Find
"Choose Your Retro Haircut!": Hair Style Selections From The 1950s-1980s
Meet Diego Cusano, The Italian Artist Who Sees Daily Objects Differently