IKEA Invents Clever Posters To Cook – Design You Trust — Design Daily Since 2007

IKEA Invents Clever Posters To Cook

IKEA Canada has created an amazing recipe book entitled Cook this Page, which lets you use its pages to cook directly on them! If this book illustrates recipes in the purest visual tradition of the brand with posters, it proposes you to detach a page, to place the required ingredients on the drawings, then to fold the sheet before putting it in the oven! Printed on cooking paper, the IKEA Cook this Page is a great concept, very playful, which can help some to get into the kitchen. A creative operation created by Leo Burnett Toronto.

h/t: ufunk

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