These Surf Enthusiasts Are Repurposing Old Billboards Into Awesome, Sustainable Surf Bags – Design You Trust — Design Daily Since 2007

These Surf Enthusiasts Are Repurposing Old Billboards Into Awesome, Sustainable Surf Bags


Alec Avedissian never felt comfortable in a suit. Which is why he traded in his investment-banking job for a six-month surf trip through South America with his best friends. According to his website, the group travelled through six countries, ate local food, hiked volcanoes, and searched for the world’s longest left wave, which they found in Chicama, Peru.


Avedissian dreamed of “creating a business that could reduce waste in the world and sustain our playground—the mountains, rivers and oceans that all outdoor enthusiasts cherish.”


So in 2012, Avedissian and his brother Aric created RAREFORM, a Santa Monica-based company that stops old billboards from reaching landfills by turning them into unique surf bags and accessories.


Recently, RAREFORM partnered with Lamar Advertising Company, the country’s largest billboard ad company, to launch #ArtLives—an Artist Series. The sustainability campaign gives commercial art works a second life. As part of the new partnership, Lamar will be donating about 10,000 pounds of billboards each month.


For the first installment of #ArtLives, RAREFORM and Lamar recruited world-renowned graphic artist Milton Glaser, known for the iconic “I heart NY” logo and Mad Men ads.


Lamar installed Glaser’s “It’s Not Warming, It’s Dying” campaign to kick off the series. The billboard will be on display until the end of October, when it will be taken down and repurposed into 300 limited edition backpacks and accessories.


At the end of November, RAREFORM will host a gallery in Los Angeles featuring videos, photos and products from the #ArtLives campaign, as well as some of Glaser’s famous works.


One per cent of RAREFORM’s sales will go to the preservation and restoration of the natural environment.


As their website states: “We give all outdoor enthusiasts an opportunity to be active problem solvers. This aim is in our DNA. We are a company that makes a positive impact in the world; a company that does more than profit from a product, a company that lets good run wild.”


Via The Plaid Zebra

If you want more awesome content, subscribe to 'Design You Trust Facebook page. You won't be disappointed.

More Inspiring Stories

Artist Julia Popova Is Creating a Buzz with Her Extraordinarily Detailed Soap Creations
Sculptor Alessandro Gallo Gives Animal Heads To People And The Result Is Freakishly Real
Irish Artist Makes Magnificent Surreal Masks That Speak To Modern Concerns
These Posters Perfectly Sum Up Twentysomethings’ Addiction To The Internet
Everyone Needs A Niffler Necklace
"The Moon In Your Hands": The Only One Leather Handbag That Captures The Complex Surface Of The Moon In Its Texture
Unbelievable Hyper-Realistic Sculptures By Andy Wright
White Power Milk
These Photos of Bullets Tearing Apart Portraits Aren’t What They Seem
Kid’s Crazy Inventions Turned Into Real-Life Objects
These Humorous Illustrations Perfectly Sum Up The Reality Of Living With Anxiety And Depression
Statues Have Started To Attack People!
Mum Creates Incredible Braids For Daughter Every Day Before School
These Lamps Were Designed To Grow Plants In Windowless Spaces
Toy Retailer Hired A Designer To Create ‘Friends’ Barbie Dolls, And They Delivered
Artist Joanna Hedrick Transforms Dead Leaves Into Beautiful Land Art Creations
Sweet Collaboration: Chinese Pastry Shop Teams Up with 'Rick and Morty' for Irresistible Desserts!
India To Use 3D Paintings As Speed Breakers To Slow Down Dangerous Drivers
Burning Man 2018 Mega-Post: Awesome Photos From The World’s Biggest And Craziest Festival
This Russian Guy Left Uni To Make Superhero Masks That Wowed Hollywood
The Magic Unicorn Hood That Has No Special Powers At All But Looks Amazing
Splendid Vintage Snaps Of Young Girls With Very Big Hair In The 1980s
A Backpack That Gives You... Wings
Vienna Cemetery Now Offers Lego, And You Can Recreate Funerals