See The Optical Illusion Noise-Canceling Headphone Ads That Got Cannes Listening

To echo the quality of JBL’s noise-canceling headphones and translate it onto paper, creative agency Cheil Hong Kong brilliantly designed a set of visual ads that will have people all eyes and ears.

With the clever use of whitespace, the agency succeeded in drawing attention to the “headphones”, at the same time implying that the product offers users an air of peace and tranquility. In all three prints of the campaign titled ‘Block Out The Chaos’, a main character appears blissful while being sandwiched between contrastingly noisy characters.

More info: Facebook (h/t: designtaxi)