“Straight Out Of Inception”: Enthralling Optical Illusion Bookstore Will Draw You Into A World Of Fantasy

Straight out of Inception or the grand staircase from ‘Hogwarts Castle’ in the Harry Potter series is a whimsical, mind-tripping bookstore in China. Continue reading »

This Artist Created An Incredible Optical Illusion At The Louvre Just So It Could Be Destroyed In A Few Days

Even if you have never been to Paris, you probably know that it’s a city rich in both culture and stunning architecture. There are so many things to see – from the Arc de Triomphe and the Eiffel Tower to the busy narrow streets and beautiful open boulevards – all of this will make you feel like you’re a part of a romantic movie. And if you ever get to visit Paris, don’t forget to visit the Louvre – not only is it the largest art museum in the world, the building itself is a sight worth seeing as well. Continue reading »

These Stunning Underwater Paintings By Isabel Emrich Will Take Your Breath Away

Isabel Emrich works in an Expressionistic style that straddles both abstraction and figuration. Her brushwork is both strong and fluid – qualities that echo the nature of water, itself. With zeal, Emrich captures the ‘special effects’ water presents to the eye: chaotic refractions in multi-planar space, sparkling light effects, distorted shadows, rippled reflections, etc. – much of it in thick impasto paint, contrasted by passages of smooth vitality. Continue reading »

Artist Paints Creatures She Sees ‘Living’ In The Walls Due To Pareidolia

Do you remember how you used to look at the clouds in the sky as a child and your imagination projected animals and various scenes of life? This phenomenon is called Pareidolia, which scientifically means the tendency to perceive a specific, and in a lot of cases meaningful images in completely random or ambiguous visual patterns. Continue reading »

Beautiful Chimera: South Korean Artist Paints Optical Illusions On Her Face

Artist Dain Yoon looks in the mirror to find her canvas: with the help of makeup, she makes her face appear to be transparent and merging with the sky, buildings and the landscape behind her without a drop of Photoshop!

South Korean artist Dain Yoon creates stunning illusions using makeup and body art. She has recently graduated from the National University of Arts of Korea and devoted her free time to her incredible surreal artworks. Continue reading »

Photographer Uses Forced Perspective To Transform Ordinary Beaches Into A Land Of Giants

Fin art photographer, Moises Levy, turns ordinary beach scenes into fantastical imaginary landscapes inhabited by giants. Using forced perspective technique, he set up his camera at low vantage point—essentially placing us at the same level as the surface. The result pictures show backlit figures appear larger and confuse the viewer’s mind. Continue reading »

Russian Duo Creates Sleek Optical Illusion Portraits That Will Inspire Your Day

Coming to you Russian duo from Moscow, the _ Humiforms_ project is a surreal mix of fashion and optical illusions. Made by photography duo Alexander Khokhlov and Veronika Ershova the show sees fashion models changing into everyday objects. Continue reading »

Optical Illusion ‘Wet’ T-Shirts Show Off The Body You Worked So Little For

If you use more chewing muscles than gym facilities, you might imagine that your dream abs are still a little ways down the road. Luckily, a visibly super-toned body is now attainable, and the only thing you have to change about yourself is the top you’re wearing. Continue reading »

This Rug Is Designed To Create An Optical Illusion That Looks Like There’s A Hole In The Floor

Scottish designer Scott Jarvie, has created the Void Rug, a 100% merino wool floor rug that when placed on the floor and viewed from a certain angle, it gives an illusion of depth. Continue reading »

Designer Puts The “Suit” In Wetsuit With $3,900 Optical Illusion

If you thought business suits and surfing culture were mutually exclusive, you probably haven’t seen Thom Browne’s new wetsuit. Photos of the hand-crafted $3,900 haute couture item have been doing the rounds online ever since it was launched as part of the designer’s Spring/Summer collection, for being styled as a business suit. Continue reading »

See The Optical Illusion Noise-Canceling Headphone Ads That Got Cannes Listening

To echo the quality of JBL’s noise-canceling headphones and translate it onto paper, creative agency Cheil Hong Kong brilliantly designed a set of visual ads that will have people all eyes and ears. Continue reading »

“Geometric Variants”, An Optical Illusion Photography Project By Erika Zolli

Known for its surreal and dreamlike vision, Erika Zolli’s photography combines the compositional force of abstraction with the emotional power of magical realism, leading those who look to a very particular and completely new aesthetic. Continue reading »

Japanese T-Shirt Uses Optical Illusion To Give Breasts To Even The Flat-Chested

Japanese fashion company ekoD Works has a unique sensibility. The company touts itself as specializing in “humorous art and design.” Continue reading »

Mindblowing Optical Illusion Rooms By Peter Kogler Will Give You Vertigo

With dizzying wall graphics reminiscent of warped funhouse mirrors, artist Peter Kogler transforms ordinary galleries, transit centers, and lobbies into near hallucinatory experiences. For over 30 years, the Austrian artist has worked at the intersection of architecture and new media to construct both immersive environments and sculptural elements that seems to redefine physical spaces. By plastering walls with optical illusions he challenges a viewer’s sense of depth (and sanity) with his ambitious monochromatic installations of repeating patterns that incorporate pipes, ants, and bold snake-like patterns. Continue reading »

Clever Tables That Create An Illusion Animals Are Emerging From Water

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Looking to spice up your living room with a unique piece of furniture? A coffee table portraying a floating animal by Derek Pearce should do the trick. Derek Pearce is a man with one unique vision. Called ‘Water Tables’, he creates stunning coffee tables that portray animals “floating through water”. From hippos to dolphins to ducks – he designs the tables so the animals would be plunging in and out of the glass, which represents the water’s surface. The result is truly amazing! Continue reading »