DEKOCHARI: The Youth of Japan Customise Their Pushbikes in Extreme Ways – Design You Trust — Design Daily Since 2007

DEKOCHARI: The Youth of Japan Customise Their Pushbikes in Extreme Ways

According to Matthew McQuillan: “This subculture is a precursor to the popular Dekotari (customised trucks). Before they can afford to buy a truck to decorate and of course get driving licenses. Young people form crews of locally like minded people. Status is dictated by who has the most extravagant and complex design.

I met Yoshida in Hamamatsu City in the south of Japan. I was amazed by his technical expertise at such young age. Also his ability to ride such a beast of a bicycle.”

Mote: Matthew McQuillan, Instagram, Behance

Matthew McQuillan is a London based photographer specialising in sport and automotive photography.

Known for his technical ability however it’s his cinematic and vibrant style that capture’s character and form in his work. Matthew’s work revolves around conveying power, energy and movement. Whether it’s the brutal strength of a sumo wrestler or the explosive performance of an engine.






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