The Futuristic World as Envisioned by Echte Wagner Advertising Cards, 1930

These future fantasy collectible cards were published by the German company Echte Wagner in the first half of the 20th century. Originally Echte Wagner made margarine, and it made a lot of trade cards that were distributed all over Central Europe. In 1930, the True Wagner Margarine created a series of books designed as a display for a collection of stickers made available separately. In this book, there’s a section called Future Fantasy which has no artist or author credited.

The illustrations are beautiful, the technology is actually quite brilliant and not so far-fetched. The book is called Echte Wagner Margarine Album Nr. 3, Serien 12 und 13 (Genuine Wagner Margarine Album Nr. 3″, series 12 and 13). It was published by Elmshorn in Holstein, Germany.

Wireless Private Phone and Television

“Each person has their own transmitter and receiver and can communicate with friends and relatives using certain wavelengths. But television technology has become so advanced that people can talk and watch their friends in real-time. The transmitter and receiver are no longer bound to the location but are carried in a box the size of a photo apparatus.” Continue reading »

R-100 Airship: Inside a British “Flying Hotel”, 1929-1930

The R-100 moored in Cardington, England. 1929.

The R100 airship was built as part of a British government programme to develop airships to provide passenger and mail transport between Britain and the countries of the British Empire, including India, Australia and Canada. Originally, it was proposed that two airships be constructed: one, R101, to be designed and constructed under the direction of the Air Ministry, and the other, R100, to be built by a private company under a fixed price contract. Continue reading »

Amazing Photographs of Sir Malcolm Campbell With His Stunning Blue Bird Cars in the 1920s and 1930s

Sir Malcolm Campbell (March 11, 1885 – December 31, 1948) was a British racing motorist and motoring journalist. He gained the world speed record on land and on water at various times during the 1920s and 1930s using vehicles called Blue Bird, including a 1921 Grand Prix Sunbeam. Continue reading »

Incredible Colorized Photos Show What Life of the U.S. Looked Like in the 1930s and ’40s

Street kids at play, Georgetown, Washington D.C., Summer 1935

The Great Depression was the worst economic downturn in the history of the industrialized world, lasting from 1929 to 1939. It began after the stock market crash of October 29, 1929, the “Black Tuesday”, which sent Wall Street into a panic and wiped out millions of investors. Continue reading »

Hobo Symbols From The Great Depression: The Secret Language Of America’s Itinerant Workers

In 1972 American industrial designer Henry Dreyfuss (March 2, 1904 – October 5, 1972) published The Symbol Sourcebook, A Comprehensive Guide to International Graphic Symbols. Continue reading »

Before Bikini: Cool Photos of Women in Swimsuits From the 1930s

The silhouette of the 1930s swimsuit took on direct inspiration from men’s swimsuits (which were still one pieces). Men were encouraged to build a muscular yet lean sportsman’s body. Women also needed to slim down into an athletic body that was tall, lean, and curvy up top to flatter the latest bias cut dresses. Continue reading »

Mechanical Secrets of Moving Gorillas in “King Kong”, 1933

Ever wonder how a Hollywood make-up man converts an actor into a terrifyingly realistic gorilla in those fascinating jungle pictures you watch on the silver screen? Continue reading »

Brutal 1938 Alfa Romeo 8C 2900B Lungo Touring Berlinetta

First shown at the 1935 London Motor Show, the 8C 2900A was a sports racer targeted to the gentleman driver, powered by a supercharged 2.9-liter inline eight-cylinder engine rated at 220 horsepower. Continue reading »

Stunning and Rare Images of The 1935 Adler Diplomat 8 Wheels

The Adler Diplomat is a substantial six-cylinder “limousine” built by the Frankfurt auto-maker, Adler. It was introduced in March 1934 as a direct replacement for the manufacturer’s Standard 6. Less directly the six-cylinder Diplomat also replaced the Adler Standard 8 since Adler’s large eight-cylinder car was discontinued in 1934 without a direct replacement of its own. Continue reading »

Stunning Artistic, Portrait and Surreal Photography by Man Ray in the 1920s and ’30s

Glass Tears, 1932

Born 1890 as Emmanuel Radnitzky in South Philadelphia, Pennsylvania, American visual artist Man Ray spent most of his career in Paris. He was a significant contributor to the Dada and Surrealist movements, although his ties to each were informal. Continue reading »

1938 Buick Y-Job, the World’s First Concept Car

It’s easy to look at the Harley Earl-designed 1938 Buick Y-Job today and dismiss it as just another neat old car. But put it in the context of 1938, and you’ll realize that it is one of the most radical, influential cars of all time. Continue reading »

1939 Pontiac Plexiglas “Ghost Car”: The First Full-Sized “See-Thru” Car Ever Made In America

Visitors to the 1939 New York World’s Fair Highways and Horizons exhibit by General Motors were dazzled by the display of a one-of-a-kind 1939 Pontiac Deluxe Six Plexiglas car. This specially fabricated see through vehicle was constructed of acrylic plastic (quite an advancement at the time) which made visible the many parts that created the Deluxe Six. All screws and fasteners were chrome-plated for dramatic effect. Continue reading »

Beautiful Vintage Black And White Photos Of New York City In The Summer Of 1938

Children on 1st Avenue

Sheldon Dick

New York City in the summer of 1938 was wet. On June 28, 1.69 inches of rain fell on the city – a record for the date. On July 23, 2.40 inches of rain fell. Minding where they stepped, photographers Jack Allison, Sheldon Dick, Walker Evans and Russell Lee photographed the city as pat of the Farm Security Administration’s aim to record American life between 1935 and 1944. Continue reading »

Incredible Futuristic-Looking 1939 Duesenberg Coupe Simone Midnight Ghost

Duesenberg ceased production in 1937 after Cord’s financial empire collapsed. However, between 1937 and 1940, one automobile put the final touch to this historical marque. It it took three years to complete both the tailor-made interior and futuristic body. Continue reading »

Stunning Black And White Photos Of A Young Katharine Hepburn In The Grass Taken By George Hoyningen-Huene In 1934

Photographer George Hoyningen-Huene captured Hepburn’s independent quality in these 1934 portraits that depict her in her element: out of doors, dressed casually, and devoid of the studio glamour trappings. Many of the images from this session were published in the September 1934 issue of Vanity Fair. Continue reading »

Amazing Vintage Photographs Documented Inca Culture And Life In Peruvian Andes, Captured By Martin Chambi In The Early 20th Century

Martin Chambi was among the first photographers of the Peruvian Andes and became the leading portrait painter in Cuzco, opened a photo Studio in 1920. But, being a native Quechua, he considered it his duty to document the lives of Indians and the legacy of the Inca culture, traveled through the Andes, shooting landscapes, the ruins of Machu Picchu and traditions of the local inhabitants. Continue reading »

Amazing Vintage Photos Of 1937 Cadillac V16 Series 90 Hartmann Cabriolet

This custom Cadillac is probably the most extreme cabriolet ever built. The car was originally commissioned by wealthy playboy Philippe Barraud. He wanted a custom car constructed on a grand scale and in late 1936 ordered a 452 cu in Cadillac V16 chassis through the Edelweiss Garage in Lausanne, Switzerland. Continue reading »

Stunning Interior Views Of The Central Social Institution In Prague, Czechoslovakia, 1937

The Central Social Institution in Prague was home to the world’s largest vertical file cabinet. It consists of 3,000 drawers, 10 feet high, reaching from floor to ceiling and covering approximately 4,000 square feet. The drawers are all equipped with roller bearings. Continue reading »

Curious Photos Of Cynthia, A Superstar Mannequin In The ‘30s

Lester Gaba dines at the Marguery, a New York restaurant, with his mannequin Cynthia, 1937.

Alfred Eisenstaedt/LIFE

In 1932, a life-like mannequin named Cynthia was created by Lester Gaba. After several shoots around New York City for Life Magazine in 1937, her career was launched, and for a matter of months, Cynthia became a household name. Continue reading »

1935 Mercedes-Benz 540K Streamline Roadster By Erdmann & Rossi

Mercedes commissioned Erdmann & Rossi to produce a special show car for the 1935 Barcelona exhibition based upon their 500K. One of the visitors was King Ghazi of Iraq, who expressed his desire to buy the car and MB built another (540K) car powered by a Straight 8-cyl 5018cc supercharged (180hp) engine with a 4/5-speed manual transmission as a special order and the car was shipped to Iraq. Continue reading »

New York City By Martin Lewis: In The 1930s An Australian Emigree Captured The Essence Of The City

Martin Lewis (7 June 1881 – 1962), the Australian-born American printmakers and artist, is best known for his etchings of New York City. Martin captured the city’s human bustle and brooding architectural menace. We see busy people in sullen places dressed in light and shade. Continue reading »

Wonderful Vintage Photos Documented Everyday Life In London In The 1930s


Londoners in bathing suits taking advantage of a heat wave at Hyde Park lido, 3rd June 1933. (Photo by Topical Press Agency/Getty Images) Continue reading »

Stunning Vintage Photos Of Swimming In New York’s Open Air Pools In 1930s


July 1935. Wading pool, Carmansville Playground.

“As you swim,” wrote Anaïs Nin,“you are washed of all the excrescences of so-called civilization, which includes the incapacity to be happy under any circumstances.” Nin wrote that whilst taking the waters off in Acapulco, Mexico, in the winter of 1947. Continue reading »

Amazing Vintage Photos Of Portuguese Women From The Azores Islands In Their Tradition Hooded Capes

The Azorean hood (in Portuguese, ‘capote e capelo’) is a traditional Azorean garment worn up until the 1930s. A large cape that covered a woman’s figure, allowing only a glimpse of her face, the origin of the ‘capote-e-capelo’ is controversial. Some say that it came from Flanders and others state that it is an adaptation of mantles and cowls that were fashionable in Portugal in the 17th and 18th centuries. Regardless, for centuries the ‘capote-e-capelo’ was a typically Azorean woman’s garment used in Faial. Continue reading »

Gorgeous Pics Of The Ordinary Swedish Residents And Karelian Orthodox Monks Photographed By Einar Erici In 1930s

Karl Oskar Lööw, Fredhäll, Uppland, Sweden, 1933. The crofter Karl Oskar Lööw in Fredhäll. Born in 1873.

Einar Erici (1885–1965) was a physician by profession, working at a tuberculosis hospital in Stockholm, even running a private medical practice. He was by then the most renowned Swedish expert of church organs and organ builders, and his archival collection is today held by the Swedish National Heritage Board. This archive includes mostly writings, such as letters and manuscripts for published articles and essays, but also more than 2 000 black and white photos – original prints, glass plates and film negatives. Continue reading »