What is the WEEE Man and What does He Represent?

The WEEE Man is made from the amount of waste electrical and electronic products that an average UK citizen – YOU – will throw away in YOUR lifetime, if YOU carry on disposing of products at the current rate. Currently most of these products go straight into landfill. From January 2006 manufactures & retailers will be responsible for recycling this waste under new EU legislation called the WEEE (Waste Electrical & Electronic Equipment) Directive.