Innovative Beard Cap Created For The Bearded Nation – Design You Trust — Design Daily Since 2007

Innovative Beard Cap Created For The Bearded Nation

Virgin Trains has launched an innovative swim cap for bearded men – the Beard Cap – which will be trialled with customers competing at the Great North Swim, Lake Windermere, June 12 – 14, 2015. The unique Lycra prototype extends down to wrap under the chin and packs the beard against the face to decrease drag whilst swimming. It’s reusable, adjustable and perfect for keeping bushy beards under control.

1
Responding to debates on swimming forums about big beards causing drag, the rail operator and official train partner to the Great North Swim commissioned its own research*. The findings revealed that over one in ten men (12 per cent) connected their beard to slower swim times, and nearly a quarter of men feel their beards hinder their sports performance. This could be because beards are an irritant for some sporting men (11 per cent), a source of discomfort for others (32 per cent) and a distraction for even more (42 per cent).

2
Virgin Trains expects the caps to be snapped up, as nearly half (46 per cent) of British men surveyed are now shunning the clean shaved look for something more hairy, and 22 per cent are opting for a big or thick beard. This is despite many (58 per cent) becoming annoyed with their furry faces.

Adrian Varma, Senior Partnerships and Marketing Manager at Virgin Trains, said: “At Virgin Trains we’re passionate about giving our customers the most awesome experience possible, and this extends to their sporting endeavours as they are travelling to the Great North Swim with us. In addition to the 50 per cent discounted tickets to the event for spectators and competitors, we’re delighted to be offering customers this innovative cap to help them do their best.”

If you want more awesome content, subscribe to 'Design You Trust Facebook page. You won't be disappointed.

More Inspiring Stories

Forms of Nature Created from Thousands of Ceramic Shards by Zemer Peled
The Superb 3D Cartography Artworks by Viz Art
Next Generation Springblade Razor by Adidas
Photographer Roland Miller Has Created Fascinating Photos Of NASA's Abandoned Launch Sites
A German Dancer Couple Created Extravagant And Playful Costumes Before They Committed Suicide In 1924
"Gatling" Water Gun Created!
A Designer and Engineer Have Created a Rideable Piece of Luggage
Brazil Soccer Fan Tattoos
An Architect Created a Futuristic Alpine Hotel Concept
Artist Draws Comics That Feature The Issues People Struggle With These Days
Indian Artist Has Created “Kalpavriksha – The Wish Fulfilling Tree”
Delicate Illustrations by Maggie Chiang
Inspiring Examples Of Logo Animations Created By The Design Duo
The Superb Surreal Self Portraits by Liron Eini ⁠
An Artist Created Mashups Between The Movie Posters And Classical Painting
The Most Epic Entries From The 2016 National Beard And Moustache Competition
Discover the Fascinating World of Plant Root Systems with Erwin Lichtenegger and Lore Kutschera's Collaborative Project
Lingerie Football League Media Call
R1: Innovative Three-Section Low Floor Tram
Artist Created These Funny Comics After The Sun Blocked His Beautiful Sunset
Impressive Double Exposure 3D Murals by Stathis Tsavalias
A Talented Body Painter Has Created A Series Of Mind-Bending Illusions That Cover Entire Torsos
This Artist Created Very Cute Covers Of The Music World, Replacing Singers With Cats
Slope Point Trees: Beauty Created By Force Of Nature