Top GIF Artists Transform Summer Photos Into Digital Art

This past summer Booking.com asked people to Wing Everything. Except their accommodation. Now they’re on a mission to find and GIF the best shots of the season to find out WHO WON BOOKING SUMMER?

Credits: Cari van der Yacht

The activation sees Booking.com partner with leading digital artists to transform your ultimate summer shots into digital works of art. Infinity pool dives, epic views, road trip mayhem, enviable hammocks – anyone with a jealousy-inducing summer photo can apply to be GIF-ed now. Just simply submit a photo on Twitter, Instagram or Facebook with #WingItYeah.

Credits: Cari van der Yacht

The first selection of photos-turned-GIFs will be released from Monday 24 August, with a new batch released each day until Thursday 3 September. Winners will be celebrated across the web and GIF-mortalized on Booking.com’s Wing It Hub.

Credits: Chris Timmons

Created with Wieden+Kennedy Amsterdam, the WHO WON BOOKING SUMMER? activation is the crescendo to ‘Wing It’, Booking.com’s integrated campaign that launched in July and encouraged spontaneous summer travel.

Credits: Chris Timmons

Pepijn Rijvers, Booking.com’s Chief Marketing Officer, says: “Embracing spontaneous travel this summer – confident that you’ll find your perfect place to stay wherever you end up – means new, exciting adventures are yours for the taking. By launching WHO WON BOOKING SUMMER? we’re celebrating those who embody this spontaneous spirit and inspiring others to keep on winging it. With our mobile apps and websites, topped with best-in-class last minute availability at over 700,000 accommodations worldwide, it’s time to seize the moment and go!”

Credits: James Kerr

Wieden+Kennedy Amsterdam Creative Director, Genevieve Hoey, comments: “People already try to beat each other with their epic summer shots, via social platforms. This idea goes one better, turning people’s ultimate summer shots into digital works of art. Being GIF’d by Booking.com will give people the ultimate bragging rights, and I think we’ll help settle a lot of arguments about who won Booking summer.”

Credits: James Kerr