Big Shout Out To One Of The World’s Most Inspiring Grandmas! – Design You Trust

Big Shout Out To One Of The World’s Most Inspiring Grandmas!

A prominent Jewish dating website has launched a creative ad campaign which combines old cultural tidbits and modern high-tech trends into a single humorous and enticing package.

The series of new ads recently launched by Jdate uses the image of ‘yenta’ – old Jewish women who served as matchmakers “back in the shtetl days”, according to the campaign’s architect David Roth cited by the Drum.

“Our campaign casts the traditional yentas as Jdate programmers coding through the night to build the best Jewish matchmaking site,” he explained.

​​The ads currently run on some 300 billboards in Manhattan and Brooklyn and feature three adorable elderly Jewish ladies dressed in a typical coder outfit and using gadgets like laptops and gyro scooters.

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Can Photographs Change The World? Somalia Tragedy Through The Lens Of Jean-Claude Coutausse
French Artist Adds Celebrities Into Classical Paintings
An Artist Transforms Everyday Items In These Amazing Paper Sculptures
This Japanese Artist Perfectly Draws Traditional Slavic Characters with Manga Twist
21 Absolute Benefits Of Having A Cat
A Journalist Takes Pictures Of Mumbai’s Taxi Ceilings, And Proves Beauty Can Be Found Everywhere
Stunning Portrait Drawings By Winnie Truong
This Instagram Page Is Beyond Satisfying
"Sketching From The Imagination": The Dark Universe Of Konstantin Kostadinov
Dad Shows What Would Happen If Kid’s Drawings Became Reality
Beautiful Parisian Pin-Up Paintings By Jean-Gabriel Domergue
Style on The Big Screen: David Murray's Fashionable Movie Characters
Singaporean Artist Creates Useful Infocomics About COVID-19 And How To Exercise Precaution!
Artist Scott Listfield Paints Post-Apocalyptic Scenes Of The Bay Area
Mindblowing, Bizarre and Provocative Collages by Ffo
Madness as Art: Superb Comic Art by Lee Bermejo
Fantastic Creepy Driftwood Dragon Sculptures By James Doran
26 Proofs That Love Is In The Little Things
"The World In Faces": Photographer's Incredible Portraits Of People Who Live In Some Of The Most Remote Corners Of The Earth
Design Works of Elena Lazutina
Grieving For The Lost Childhood: The Creepiest Graffiti Of Pripyat
Artist Duo Collaborated In Creating A Secret Thought-Provoking Art Exhibition
The Six Stages of Waking Up In The Morning
Where’s Waldo? Thanks, Obama!