URME: Your Personal Surveillance Identity Prosthetic

Andrey Stekachev/The Village

The URME Personal Surveillance Identity Prosthetic demonstrates the latest in 3D printing technology. Made from a pigmented hard resin, this mask is both a 3D scan of artist Leo Selvaggio’s face, as well as photo realistic rendering of his features, such as skin tone, texture and hair.

URME belongs to artist Leo Selvaggio and founder of URME Surveillance. As an artist Leo has been interested in identity and how it can be thought of as data: highly manipulable, editable, and corruptible. In 2013 he applied this idea to surveillance, using his own identity as a guinne pig and realized its applications for the larger public. It was then that URME was born.

People have been hiding from surveillance since the begining of networked cameras. Unfortunately wearing a ski mask in public makes you a pretty easy target. its fairly easy to track on camera, and even if the camera doesn’t see you, EVERYONE else will. “Why is that dude wearing a ski mask?” Etc, etc. In response, URME Surveillance has developed a state of the art identity replacement tech in the Personal Surveillance Identity Prosthetic. The basic gist is that rather than hide from cameras, simply give them a face other than your own to track without drawing attention to yourself in a crowd. In other words, when your out in the world doing whatever you are doing, all your actions, which are being recorded are documented as the actions of someone other than yourself, freeing you from any threat of surveillance.

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Andrey Stekachev/The Village