#NotYourValentine: Controversial Brand Honey Birdette Lingerie Flashmob Takes To Sydney

Controversial lingerie brand Honey Birdette’s latest campaign – #NotYourValentine – encourages women to forget flowers, ditch the diamonds and decline that invitation to a candlelit dinner this Valentine’s Day.

The campaign, which is aimed at empowered women embracing their sexuality will launch today in Sydney’s CBD with a flash mob of “Honeys” on Harleys. Models will take to the streets riding motorbikes and donning lingerie and leather jacks.

Honey Birdette will stream the event live on their Facebook account and post live updates via Instagram stories. The lingerie brand is infamous for its controversial advertising.

More: Instagram h/t: bandt

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