The Soft, Romantic Illustrations Of Mateja Kovač – Design You Trust

The Soft, Romantic Illustrations Of Mateja Kovač

There’s an undeniable softness to Mateja Kovač’s illustrations and paintings. Colored in light, pastel colors, her art tends to center around women, but there’s also an abundance of floral patterns – a feeling of springtime and romanticism and sense of ease that’s come to be characteristic of her work.

More: Instagram h/t: playjunkie

“I believe that the ambiance in my work is much more important than the content,” she remarked in an interview with Viva’s. “I could even say that my choice of motives and color is made considering the ambiance I’m trying to achieve in my illustration.”

Having graduated with a master’s degree from the School of Painting at the Academy of Fine Arts in Zagreb, Kovač’s style has developed over time and with much trial and error. In 2014, she began collaborating with international clients, and over the years her projects have ranged from social media marketing campaigns to packaging and stationery

“The projects I work on are varied and they all demand a different emotion,” she reflected. “You could say that I tend to surround myself with sources of inspiration that awakens a necessary emotion in me, depending on the project I’m working on.” She explains that while working on a fashion editorial, her inspiration might come from the old masters of fashion illustration; if she’s working on an illustration of a city, on the other hand, then she might turn to old photos or vintage postcards for inspiration.

When illustrating women, she finds that the challenge is greater. “On the internet, I often find very caricatured and grotesque illustrations of the female figure whose sexuality is shown in a very explicit way or just the opposite a very infantile way,” she says. “It is always a challenge to represent a woman’s sensuality without highlighting her sexual attributes. I’m not sure if I have succeeded in it but that was the main guidance thought.”

































































If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

The Graphic Designer Reworking Fashion’s Most Iconic Logos
This Artist Photoshops Celebrities Hanging Out With Their Younger Selves, And The Result Will Make You Feel Old
Robots And Donuts: The Amazing Retro-Futuristic Art Of Eric Joyner
Grieving For The Lost Childhood: The Creepiest Graffiti Of Pripyat
"Scraps Of The Untainted Sky": The Epic Dystopian Artworks By Daniel Dociu
"Wakka Wakka Wakka": Amazing Nostalgic Video Game Artworks By Rachid Lotf
This Artist Duo Uses Face As A Canvas To Recreate Famous Classic Paintings
Artist Creates Tattoos Inspired By Scientific And Strange Subjects
Machinalia : Boris Artzybasheff’s Surreal Visions of Living Machines
Irish Artist Ted Pim Creates Classical Paintings In Abandoned Buildings
Old Superheroes: Artist Shows How Superheroes Will Look When They Retire
Graphic Designer Uses Gigantic Billboard To Propose To Girlfriend – And Asks For Answer By Text
Empty Classic Paintings To Illustrate Coronavirus Pandemic
When An Artist Turns Himself Into Superheroes Thanks To Body Painting
"Will It Beard": This Guy Sticks Random Objects In His Beard. Because Why Not?
The Walking Men
The Superb And Cute Miniature Watercolors By Rachel Beltz
Artist Illustrates Moments From Her Life, Primarily Thoughts On Living With A Rare And Degenerative Muscle Wasting Disorder
The Artist Who Put Kellyanne Conway In An Andrew Wyeth Painting
The Expressive Digital Fashion Collages by Charles Bentley
Beautiful Pop Culture Illustrations By Alice X. Zhang
Meet Lisa Jelizaveta – Russian 7 Year Old Tattoo Artist That Will Make You A Wonderful Tattoo
During The Pandemic, This Artist Decided To Start Making Portraits Of Her Cat, Later Turned Into A Calendar
"Retric Dreams": The Superb Synthwave Inspired Artworks in Dark Neon by Maximilian Auer