The Undrinkable Can: A Satirical Confrontation With Coca-Cola’s Impact
“The Undrinkable Can” is an art project by the collective QSTNMRK that critiques Coca-Cola’s environmental and health impacts.
More: QSTNMRK, Instagram h/t: designboom
The project features 1,500 permanently sealed cans of Coca-Cola, highlighting issues like plastic pollution and diabetes.
Each can’s price increases sequentially, and profits from the sales and a strategic shorting of Coca-Cola’s stock will be donated to NGOs in Chiapas fighting against the company’s water extraction practices.
The project debuted at Zona Maco, an art fair in Latin America, sparking conversations about consumerism and environmental responsibility.
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