In order to be efficient the advertising needs to be as close to the target audience as possible. That is why it enters our homes through television and awaits us everywhere on the streets. Bus stops have always been valuable media for commercial and social advertising: there are always people around bus stops and those, waiting for a bus to arrive, usually have some time to scrutinize the advertising displayed. Sometimes, bus stop advertising inspires “street artists”, who do not lose the opportunity to amend the project with their own inscriptions or graphics to demonstrate their own philosophy, ethics, or sense of humor, but this is another story, of course…

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