Stop Illegal Wildlife Trade

WWF is leading a global campaign to stop wildlife crime. Illegal wildlife trade has exploded to meet increasing demand for elephant ivory, rhino horns, and tiger products, particularly in Asia. Controlled by dangerous crime syndicates, wildlife is trafficked much like drugs or weapons. Wildlife criminals often operate with impunity, making the trade a low-risk/high-profit business. Today, it is the fifth most profitable illicit trade in the world, estimated at up to $10 billion annually.

Advertising Agency: Leo Burnett, Sydney, Australia
Chief Creative Officer: Andy Dilallo
Creatives: Brendan Donnelly, Guy Futcher
Concept Illustrator: John Henry Pajak
Photographer: Surachai Puthikulangkura
Illustrator: Surachai Puthikulangkura / Illusion
Production: Somsak Pairew, Kitidej Rattanasuvansri
Designer: Jason Young
Executive Print Producer: Jeremey Devilliers
Group Business Director: Holly Cracknell
Senior Business Manager: Rosie Carey