Annual Cold-Endurance Festival in Tokyo

1
A half-naked shrine parishioner using a wooden tub pours cold water onto himself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. Pouring cold water on their bodies is believed to purify their souls. (Photo by Eugene Hoshiko/AP Photo)

2
A half-naked shrine parishioner using a wooden tub pours cold water onto himself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

3
Half-naked shrine parishioners using a wooden tub pours cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

4
A shinto priest prays for the shrine parishioners before pouring cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

5
A half-naked shrine parishioner reacts after pouring cold water onto himself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

6
Half-naked shrine parishioners using a wooden tub pours cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

7
One of female shrine parishioners, second left, rub her feet in a cold morning before pouring cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

8
Shrine parishioners run in front of the gate before pouring cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

9
A shrine parishioner using a wooden tub pours cold water onto herself during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

10
Half-naked shrine parishioners using a wooden tub pours cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

11
Shrine parishioners perform the ritual ceremony after pouring cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

12
Shrine parishioners using a wooden tub pour cold water onto themselves during an annual cold-endurance festival at the Kanda Myojin Shinto shrine in Tokyo, Saturday, January 10, 2015. (Photo by Eugene Hoshiko/AP Photo)

If you want more awesome content, subscribe to Design You Trust Facebook page.

More Inspiring Stories

New Fashion Dolls Available At Tokyo Disney Resort

Holi Festival in Madrid

Japanese Photographer Captures Stunningly Gorgeous Photoshoot of Tokyo Station During a Typhoon

Agoraphobic Artist Travels The World Without Leaving Her House

Cold Winter on Mount Washington

Embrace Spring With Pictures Of Japan's Cherry Blossoms

You Can Stay At This Converted Oil Rig In Malaysia And Go Diving

Famous Travel Photographer David Lazar Captures Indonesia In 18 Amazing Images

Edible Insects in Thailand

This Woman And Her Cat Have Been On The Most Gorgeous Sailboat Adventure Since 2006

Cozy School Bus Conversion

Dog Shopkeeper from Musashi-Koganei,Tokyo

In An Old Village In Southern Bavaria, A Unique Ancient Pagan Tradition Is Still Alive

Photo of the Day: Festival of Lights

Faces Of M’era Luna, The World's Biggest Goth And Steampunk Festival

Beautiful New Zealand: Earth’s Mythical Islands

Weather Phenomenon Causes One of the Driest Deserts to Burst into a Vibrant Flowery Field

Father And Son Convert Old School Bus Into Mobile Tiny Home For Cross-Country Road Trip

Spectacular Black and White Winners from the Mobile Photography Awards 2025

Stunning Photographs Of A Glacier In The Karakoram Region Of Pakistan

This Bright Pink Bubble-Gum Lake Can Perk Up Your Diet

Probably, This Is The World’s Most Peaceful Toilet

"Moon Level Luxury At Down To Earth Rates": Al Stovall's 1960s Space Age Lodge In Anaheim, California

The World's Largest Sauna With Beautiful Panoramic Views Opens In Norway

This Hotel In The Arctic Circle Will Be Unlike Any Other

Navigate The Snowy Landscapes Of Mongolia With Reindeer Herding Family

Spain's Falleras Bring Historic Opulence To Life Through The Lens Of The Photographer Luisa Dörr

New Cyberpunk Maid Cafe Opens In Akihabara, Tokyo

A Power Ranger, Sex Toys, Credit Cards And More Found In London's Sewage System

Inside the Gruesome Mummies of Guanajuato in the 1950s