Saraiva Pocket Books
To publicize Saraiva’s pocket book collection, the largest bookstore chain in Brazil, we embroidered the covers of literary classics onto the pockets of jeans. A visually strong piece, reminding people of the basic benefit of a pocket book: They fit into your pocket.
20 000 Leagues Under the Sea – Jules Verne
The Little Prince – Antoine de Saint-Exupéry
The Metamorphosis – Franz Kafka
Treasure Island – Robert Louis Stevenson
War and Peace – Leo Tolstoy