Cute Illustrations Remind Us Why Pregnant Women Deserve Our Seats More Than We Do

However tired you may feel when you finally get a seat on the bus or train, chances are you’re less tired than the pregnant woman that might be standing right in front of you. Shiyang He, the talented Shanghai-based designer, recently featured on DYT, created these cute posters for Yili Milk in China to encourage people to give up their seats to pregnant women.

Most public transportation systems ask their riders to extend this courtesy anyway, but it’s nice to have a reminder of why it should be extended.

Yili milk, the Chinese dairy company that the ads seem to have been made for, has been involved in a couple of scandals involving tainted baby formula.