Mumbai’s Taxis Makeover

Photo by Taxi Fabric / The Guardian

India’s classic Ambassador taxis and juddery auto rickshaws are iconic sights in the cities of the subcontinent. In Mumbai, one project has been using them as canvases for Indian graphic designers, giving them the opportunity to design new interiors for the vehicles.

Photo by Sandesh Parulkar / Taxi Fabric / The Guardian

Taxi Fabric (previously) was launched in April 2015 and has been working hard to brighten up some of the 55,000 taxis in India’s glamorous west coast city. The project is run by Sanket Avlani, Mahak Malik, Nathalie Gordon and Girish Narayandass who work out of London and Mumbai.

Photo by Taxi Fabric / The Guardian

The project also hopes to raise the profile of design as a profession in India, where it is still not widely recognised.

According to the Taxi Fabric team: “Older generations don’t understand it, design to them just performs a function”.

(Photo by Niqita Gupta / Taxi Fabric / The Guardian

So far Taxi Fabric has produced 26 new interiors, ranging from vibrant patterns to mock-classical art. Others feature Indian freedom fighters, childhood memories on Juhu Chowpatty beach and sign language motifs designed with deaf children in mind. The Taxi Fabric brief is simple: tell the story of Mumbai.

Photo by Sandesh Parulkar / Taxi Fabric / The Guardian

The designers are encouraged to speak to the driver they are designing for, develop a relationship and work from there: “One can’t tell the story of the other if they don’t know one-another”, they say.

Photo by Vinit Bhatt /Taxi Fabric / The Guardian

In the fitting process the fabric is applied to seats, door panels and ceilings.

Photo by Taxi Fabric / The Guardian

Taxi Fabric raised over $14,500 through Kickstarter to help fund the project and has received hundreds of submissions since it launched.

Photo by Taxi Fabric / The Guardian

It has just started working with 30 new designers to produce the next fleet of interiors, but it is always looking to see new portfolios from young Indian designers.

“The design is sort of a moving storybook with the cab driver, Nasimuddin Chacha as the protagonist”, says illustrator Gaurav Ogale.

Photo by Taxi Fabric / The Guardian

(Visited 1 times, 1 visits today)

Leave Your Comment Below

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Ed Gein Style Horror Jacket Is The Most Terrifying Jacket Ever
French Artists And Nike Have Redesigned The Paris Duperré Basketball Court
An Immersive Lighting Installation Inside One Of San Francisco’s Most Important Religious Monuments
Black & Light: A New Immersive Painting Inside An Inflated Canvas
Dashi Namdakov Is Turning Heads With His Fantastic Bronze Sculpture
Behrad Ghodsi Develops a Range of 3D Printable Footwear
This Makeup Artist Can Transform Her Face Into A Glitch In The Matrix
Weird Halloween Costumes Of The 1970s And 80s
It’s Tempting, But Don’t Try Eating Anything Made By This Artist — You Might Break Your Teeth!
Russian Paper Artist Reinterprets Baroque Wigs With A Modern Flair
This Jewelry Is Inspired By Architectural Floor Plans
The World’s Youngest-Ever Lego Certified Professional Just Made this 50,000 piece Great Wave
This Intricate 19th-Century Sculpture Creates The Illusion Of A Transparent Veil
Pantone Have Announced Their Two Colours Of The Year For 2016
Clip-On Man Buns Are Here. No, We’re Not Joking
Microsoft Will Send This Awesome Looking Windows 95 Sweater To Some Lucky Fans
This AI-Generated Sculpture Is Made From The Shredded Remains Of The Computer That Designed It
Vanishing Point: Lithuanian Artist Makes Trolleybuses Disappear Using Optical Illusion Art
Designer Duncan Shotton Creates A Miniature Swimming Pool Drinking Glass
Taiwanese Artist Creates Exquisitely Detailed Miniature Dioramas
Cute Fashionable Animal Clay Dolls By Valentina Gekova
IKEA Collaborates With African Artists To Create The New ÖVERALLT Collection
Super Dad Turns Cars Meant For Kids Into Something Straight Out Of Mad Max
This Hip, New Trend Makes Your Fingernails Look Like Shattered Glass
A Giant Red Fox By Artist Florentijn Hofman Towers Over Rotterdam
Hyperrealistic Snake Canes Look Like They're About To Bite You
Colorful And Artistic Crosswalks Are Showing Up On The Streets Of Madrid
Guy Proposes With Engagement Ring Made From Wisdom Tooth, And His Girlfriend Loves It
US Soldiers Used Special Boots During The Vietnam War
Winnie The Pooh Face Masks Are Giving Everyone Nightmares