Genius! Cleverly Designed Packaging Makes Pasta Look Like Gorgeous Hair

Great packaging instantly grabs your attention—especially when it’s among a bevy of other competing products. Moscow-based designer Nikita Konkin has made it hard to see any other box of pasta on the shelves with this clever design concept. The shape and texture of the noodles playfully peek out a window in the silhouette of a woman’s mane, mimicking the wavy, curly, and even pin-straight styles of their hair.

h/t: mymodernmet, designtaxi