‘3D Printed’ Animals Illustrate The Irreplaceable Nature Of Endangered Species

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As part of a campaign for the International Fund for Animal Welfare (IFAW), Young & Rubicam Paris has realized a series of images that depicts the irreplaceable and irreversible aspects of killing wildlife.

h/t: beautifullife

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The advertisements aim to draw a comparison between technologies that can easily build and construct matter, like 3D-printing, and the fragility of animal life – a condition not as easily reparable as a broken household object.

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The digital compositions illustrate three animals – an elephant, whale and orangutan – with parts of their bodies exposed to view. Above their bodies, a 3D-printer seemingly attempts to build new layers of skeletal matter, acting a subtle symbol of the impossibility of this situation.

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Accompanying text reads

“if only they were this easy to reproduce”,

a simple yet powerful message that underscores the idea that the loss of wildlife is an irrevocable act with permanent consequences.

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