‘South Park’ Irks White House, Scientology With Trolling Mobile Billboards
South Park is still the master of ruffling feathers. In an effort to promote the 20th season, which premiered Sept. 14, mobile billboards have been placed in seven locations around the country depicting scenes that coincide with the trucks’ placements. The marketing ploy did not go over so well with three locations: the White House, the Lincoln Memorial and the Church of Scientology.
“We knew it was risky,” Walter Levitt, chief marketing officer for Comedy Central told The Hollywood Reporter. “We knew some locations might not be pleased to have us out there, but we thought this was a perfect way to celebrate everything the series has covered in its 19 seasons.”