A Shocking Campaign Uses Graphic Images To Point Out The Damage That Plastic Pollution Has On The Ocean’s Wildlife

A simple plastic bag seems harmless, but it can represent extreme suffering – and even death – for thousands of animals in the oceans. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign.

3D ads have been created in partnership between Tribal Worldwide São Paulo and DDB Guatemala, that bear the caption, “The plastic you use once tortures the oceans forever.” The ads show different marine animals such as seals and turtles in extreme agony after coming in contact with plastics from items used in our daily lives and generally discarded without any special care. The 3D production was developed by Notan Studio.

“Unfortunately, a small and thoughtless action in our daily life can cause huge damage to nature without us even realizing it. In this campaign, we aim to remedy this by reaching the largest number of people possible, bringing awareness to the fact that with small and easy steps, we can ensure that terrible scenes like these do not happen,” says Guiga Giacomo, Executive Creative Director at Tribal Worldwide São Paulo.

More: Sea Shepherd Conservation Society, Facebook h/t: boredpanda

In addition to the print and posters, social media and digital media pieces have been developed, and further information about the negative impact of plastics in the oceans is available at www.seashepherd.org. The online content also highlights tips to reduce the use of plastic on a daily basis.

Sea Shepherd carries out beach clean-ups worldwide. The US branch of the organization has a campaign entitled “Operation Clean Waves,” which collects marine debris that accumulates on offshore islands and in the middle of the ocean. Sea Shepherd also works with scientists to study the effects of microplastics on marine species.

“Scientists warn that in 2050 there will be more plastic in the oceans than fish in the sea,” said Sea Shepherd founder and president Captain Paul Watson, concluding, “Sea Shepherd is committed to preventing this from happening – because if the oceans die, we die.”

(Visited 1 times, 3 visits today)

Leave Your Comment Below


If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Sea Lions of San Francisco
Cute Stray Cats Of Tokyo
Neckties For Cats? That’s Totally A Thing
The Black Intruder
A Black Cat Interrupted A Football Match And Unsurprisingly Refused To Leave
Toucan Beaten By Teenagers Shows Off New 3D Printed Prosthetic Beak
World's First "Liliger" Born in US
Woman And Her Cat Have Been Sailing Around The World Together For Years
Photographer Sabrina Boem Beautifully Captured The Monorail Cats
How an Island Full of Landmines Led to a Thriving Penguin Population
Fisherman Catch Record Breaking Mako Shark
Dutch Photographer Marcel Heijnen Documents The Secret Lives Of Cats Living in Hong Kong’s Stores
Uncanny Resemblances Between Classic Dog Breeds And Humans Captured By Gerrard Gethings
Urban Fox by Ian Wade
What Your Cat Really Thinks?
Orangutan Brothers Damai and Rizki
South African Academy Trains Anti-Poaching Dogs
Cat Fishing: Leopard Gets Covered In Mud Catching Its Fish Supper
Feel Your Heart Melt into Bubble Bath at a 'Wet Dog' Photo Series
Scared Of Coronavirus, Chinese People Have Started Putting Masks On Their Pets
Little Wild Boar Thinks He’s A Cow So Moves In With German Cow Herd
Ugly Medieval Paintings Of Cats
Clean Portraits Of Tiny Pups In Big Places
The Japanese Use a Real Rabbits As Case For Smartphone
Cats Are Ninjas, And This Japanese Photographer Proves It
Animals “Celebrate” Halloween with Pumpkins
Photographer Set Out To Capture The Personalities Of Animals Who Adapt To Their Damaged Or Different Bodies Without Complaint
Animal Lovers Converge on Pet Fair
Fish Trapped Inside A Jellyfish Captured In A One In A Million Shot
A Bear's First Photo Shoot: Adorable Cub Ayra Strikes Comical Poses As She Balances On Two Legs