A Shocking Campaign Uses Graphic Images To Point Out The Damage That Plastic Pollution Has On The Ocean’s Wildlife
A simple plastic bag seems harmless, but it can represent extreme suffering – and even death – for thousands of animals in the oceans. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign.
3D ads have been created in partnership between Tribal Worldwide São Paulo and DDB Guatemala, that bear the caption, “The plastic you use once tortures the oceans forever.” The ads show different marine animals such as seals and turtles in extreme agony after coming in contact with plastics from items used in our daily lives and generally discarded without any special care. The 3D production was developed by Notan Studio.
“Unfortunately, a small and thoughtless action in our daily life can cause huge damage to nature without us even realizing it. In this campaign, we aim to remedy this by reaching the largest number of people possible, bringing awareness to the fact that with small and easy steps, we can ensure that terrible scenes like these do not happen,” says Guiga Giacomo, Executive Creative Director at Tribal Worldwide São Paulo.
In addition to the print and posters, social media and digital media pieces have been developed, and further information about the negative impact of plastics in the oceans is available at www.seashepherd.org. The online content also highlights tips to reduce the use of plastic on a daily basis.
Sea Shepherd carries out beach clean-ups worldwide. The US branch of the organization has a campaign entitled “Operation Clean Waves,” which collects marine debris that accumulates on offshore islands and in the middle of the ocean. Sea Shepherd also works with scientists to study the effects of microplastics on marine species.
“Scientists warn that in 2050 there will be more plastic in the oceans than fish in the sea,” said Sea Shepherd founder and president Captain Paul Watson, concluding, “Sea Shepherd is committed to preventing this from happening – because if the oceans die, we die.”
Leave Your Comment Below:
More Inspiring Stories:
- What Art Icons Would Look Like In Today’s Society
- Japan’s First Female Photojournalist Is Still Shooting At The Age Of 101
- What a Dick: The Porniest Grave in Paris’s Père Lachaise Cemetery
- Cyberpunk Street Photos In Hong Kong By Andy Knives
- Amazing Images Reveal How the Exclusion Zone Around Fukushima Has Been Abandoned to Become an Overgrown Wilderness
- Teacher Shares Photos Of A Backpack A Father Made For His Son Because He Wanted To Save Money
- Adorable Lizard Uses Blossoming Rose as a Comfy Bed
- Nothing More Inspiring than Disney Princesses as Hotdogs
- Artist Reimagines 5 Disney Fathers As Real Dads, And They’re Hella Handsome
- Photographer Angelica Dass Matches Skin Tones with Pantone Colors