Knowledge Can Save Lives: New Harm Reduction Campaign Launched In Norway

Knowledge Can Save Lives: New Harm Reduction Campaign Launched In Norway

The aim of Rusopplysningen, a non-profit Norwegian organization, is to deliver accurate and science-based information about drugs without moralizing. By informing about the effects, risks and providing safety guidelines, we hope to minimise the harms of drug use. The original campaign is in Norwegian, but here are the English translation. Continue reading »

Kids With Down Syndrome Pose As Disney Characters For A Beautiful Awareness Campaign

Kids With Down Syndrome Pose As Disney Characters For A Beautiful Awareness Campaign

Everyone is beautiful, no matter whom they were born as. This is the central idea that British photographer Nicole Louise Perkins wants to share with the world with her amazing ‘Down With Disney’ campaign that celebrates children who have Down Syndrome. Continue reading »

These Pics Are Composed Of As Many Pixels As There Are Animals Still Alive In These Species

African Wild Dog. Estimated between 3000 and 5500 remain
These Pics Are Composed Of As Many Pixels As There Are Animals Still Alive In These Species

A brilliant 2008 campaign by World Wildlife Fund (WWF) has been resurfacing thanks to a recent reddit post going viral. The campaign, called WWF Japan – Population by pixel, was created by the agency Hakuhodo C&D / Tokyo. Continue reading »

Photographer Captured Grueling Lifestyle Shoot On An Active Volcano In Ethiopia

Photographer Captured Grueling Lifestyle Shoot On An Active Volcano In Ethiopia

Photographer Joey L. is known for pushing himself to capture stunning imagery. From his documentary work on the frontlines of the fight against ISIS, to A-list celebrity and commercial work, he never shies away from a physical or creative challenge. His most recent commercial shoot was both. Continue reading »

“Don’t Let Traffic Change You”: Brilliant Ad Posters To Avoid Road Rage

"Don't Let Traffic Change You": Brilliant Ad Posters To Avoid Road Rage

With the concept ‘Don’t let traffic change you’, the ads created for Detran/RN (Rio Grande do Norte’s Traffic Department), represent, by a metaphoric way, the drivers’ changing of behaviour on their majority, when they enter a vehicle. Continue reading »

A Shocking Campaign Uses Graphic Images To Point Out The Damage That Plastic Pollution Has On The Ocean’s Wildlife

A Shocking Campaign Uses Graphic Images To Point Out The Damage That Plastic Pollution Has On The Ocean’s Wildlife

A simple plastic bag seems harmless, but it can represent extreme suffering – and even death – for thousands of animals in the oceans. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign. Continue reading »

10 Car Crash Survivors Pose Proudly For A Chilling Photo Project To Raise Awareness About Seatbelt Safety

Liam Bethell
10 Car Crash Survivors Pose Proudly For A Chilling Photo Project To Raise Awareness About Seatbelt Safety

Shocking portraits of the searing bruises that seatbelts can leave behind after a crash are being celebrated as survival badges of honor, and showing the importance of belting up.

The initiative is part of an NZ Transport Agency (NZTA) campaign to reduce the number of deaths on NZ roads. According to them, 90 people die each year because they weren’t wearing their seatbelt, most of whom are young men in rural areas. The confronting portraits are of 10 real-life crash survivors, whose post-crash injuries were recreated by the SFX make-up company PROFX. Continue reading »

“No Animal Takes Pleasure In Suffering”: Shocking Images Of The Powerful Awareness-Raising Campaign

"No Animal Takes Pleasure In Suffering": Shocking Images Of The Powerful Awareness-Raising Campaign

Tier im Recht (TIR) has been advocating for a strong legal protection of animals since 1996. The main purpose of TIR’s actions is the continuous improvement of the human-animal relationship in a legal, ethical and social sense, by fighting for animal laws and it’s consequent execution. Continue reading »

“This Is Not The End Of The World”: A Pessimistic Ad Campaign

"This Is Not The End Of The World": A Pessimistic Ad Campaign

A fictional communication campaign mixing advertising codes and end-of-the-world clichés with a good dose of black humour. Ironic, offbeat and striking, this series of false posters confronts us with our certainties and forces us to honestly observe our way of living and consuming. Continue reading »

“A Different Point Of View”: Ad Campaign Comments On World Leaders With Clever Juxtaposition Of Everyday Objects

"A Different Point Of View": Ad Campaign Comments On World Leaders With Clever Juxtaposition Of Everyday Objects
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Print advertisement created by TBWA, Argentina for Dos Miradas, an “online news medium that proposes a different point of view from the traditional newspapers.” Continue reading »

Audi Campaign Illustrates How Using Your Phone Warps Your Perception Of The Road

Audi Campaign Illustrates How Using Your Phone Warps Your Perception Of The Road

Saatchi & Saatchi Bulgaria has launched a powerful print campaign for Audi to encourage people to “leave your phone while you drive.” The advertisements aim to pinpoint how using your phone can warp your perception of distances while you’re on the road. Continue reading »

Sanctuary Asia: A Shocking Campaign Against The Misdeeds Of Deforestation

Sanctuary Asia: A Shocking Campaign Against The Misdeeds Of Deforestation

A shock and very visual campaign against deforestation and its misdeeds, starting with the disastrous consequences on animals, created by Ganesh Prasad Acharya for the wildlife defense foundation Sanctuary Asia. Continue reading »

German Company Fritz-Kola Starts Campaign Related To G20 Meetings

German Company Fritz-Kola Starts Campaign Related To G20 Meetings

The German beverage producer Fritz-Kola just started a really amazing campaign. As some of you may know, from 7-8 July the G20 meeting is taking place in the German city Hamburg. Continue reading »

This Campaign Promotes Pet Adoption Through Brilliant Optical Illusion Photos

This Campaign Promotes Pet Adoption Through Brilliant Optical Illusion Photos

We all know that photography can be a powerful tool for sending a message. A recent campaign from an animal shelter in India is a beautiful example how photography conveys a strong message and calls to action.

A series of photos created for ‘World for All’ shows that there’s always room for a pet in a family, and these pictures show it in a very smart and unique way. They resemble the double meaning optical illusions; only they were made through photos, not drawings. Photographer Amol Jadhav took photos of families and used background, shadows, and lights to create a blank space shaped like an animal. Continue reading »

61-Year-Old Model Absolutely Rocks Her Swimsuit Campaign

61-Year-Old Model Absolutely Rocks Her Swimsuit Campaign

Swimsuit adverts are often highly sexualized, but as you can see from these stunning pictures, they don’t have to be. Nor do they have to feature young models, as Yazemeenah Rossi proves. You wouldn’t believe it to look at her, but the model, visual artist, and self-portrait photographer is in fact 61-years-old. Continue reading »

Carlsberg Advertising Campaign: Probably The Best Poster In The World

Carlsberg Advertising Campaign: Probably The Best Poster In The World

According to fold7 advertising agency: “Our next installment of ‘If Carlsberg did’ activity broke yesterday with the launch of the world’s first ever beer-serving poster at The Truman Brewery in Shoreditch. For one day only, the public were able to pour themselves a Carlsberg direct from the poster, which was embedded with a Carlsberg tap and a stack of glasses. As you’d expect, the announcement of free beer coupled with a burst of early summer sun caused quite a commotion, with punters queuing from midday right through to the evening.” Continue reading »

What Michelle Obama’s Campaign Branding May Look Like If She Runs For President

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If you are a fan of President Obama, you are probably also in the anti-Trump camp for this year’s presidential race—and you are likely to be rather, if not very, upset by how the country would soon be led by President Trump. Continue reading »

This Peculiar Board Game Is Anticipated To Be Biggest Kickstarter Campaign Ever

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One Kickstarter campaign is on its way to taking over its title, having raised more than $5 million over the weekend of its launch. ‘Kingdom Death: Monster 1.5’ is a tabletop miniatures game similar to ‘Dungeons and Dragons’, that offers “cooperative nightmare horror game experience”. Continue reading »

Brilliant Ad Campaign To Raise Awareness Of Harmful Smoking Effects

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According to graphic designer Miroslav Vujovic: “I have made this visual as an example of a campaign with a goal to raise awareness of the harmful effects of tobacco.” Continue reading »

“I’m With Her”: These Hillary Clinton Portraits Were Taken On The Campaign Trail

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Kalliope Amorphous is an American visual artist, poet, fine-art photographer, and performance artist. She lives and works in New York. Amorphous is best known for her extensive work in self portrait photography. For the past few months, she has been traveling the country taking artful Hillary Clinton photos on the campaign trail. As a visual artist, Amorphous’ inspiration takes many forms and comes from many unexpected sources. This election season, she found herself extremely moved and inspired by Hillary Clinton in her campaign for the United States Presidency. Hillary gradually moved from being a woman who Amorphous was inspired by to being her sole muse for 2016. Continue reading »

Rio Olympics 2016 Team GB Athletes Strip Off For Campaign To Encourage Schoolgirls To Take Up Exercise

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Stef Reid (left), Amber Hill (centre) and Bryony Shaw (right) are among Team GB’s leading contenders for gold medals in Brazil. (Photo: CAVENDISH / Bluebella.com / Alisa Connan / The Daily Mail)

Sporty is sexy! Three Team GB athletes going for gold in Rio this summer have stripped down to their lingerie to show that a sporty body is a sexy body. Windsurfer Bryony Shaw, skeet shooter Amber Hill and Paralympian long jumper Stefanie Reid have posed for Bluebella‘s BeStrongBeBeautiful campaign to encourage young women not to neglect sport at school. Research has revealed that more than half of secondary school girls drop out of sport after the age of 13 due to body issues and negative experiences of PE lessons. Continue reading »

“Destroying Nature Is Destroying Life” – Brilliant Ad Posters For The Campaign To Call Attention To The Environmental Catastrophes

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These stunning images by Robin Wood, a German environmental activist NGO, call attention to the environmental catastrophes caused by you humans, like the melting Arctic, the jungles set on fire, or the continents of forests wiped out. Continue reading »

Louis Vuitton’s “Core Values” Campaign (2007-2012) By Annie Leibovitz

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Louis Vuitton’s “Core Values” advertisement campaign which started in 2007 in collaboration with the star photographer Annie Leibovitz is featuring celebrities like Sean Connery, Steffi Graf, Keith Richards, Angelina Jolie, Muhammad Ali and many more. Continue reading »

New Campaign ‘Sexxenger’ Highlights Online Danger For Kids

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Innocence in Danger, the charity for the protection of children from abuse and violence, has launched a press and outdoor campaign highlighting the potential dangers that lurk within the internet.

The campaign, created by McCann London, features a seemingly innocent message from an online conversation. However, there is more to this message than would meet a child’s eye, and adults will recognise the phallic shape of the speech bubbles. The campaign shows how sexual predators use social networks and messaging to contact their unsuspecting young victims. Continue reading »

Clever ‘Lose The Waterbeard’ Campaign By John Keatley

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Seattle-based advertising and editorial photographer John Keatley worked with MiiR Bottles in creating this clever Lose the Waterbeard campaign. Ian Goode of Gigantic Squid helped him make the waterbeard magic. Continue reading »