The Making of a Coca-Cola Neon Sign for Piccadilly Circus, 1954

The area began as a link between Piccadilly and Regent Street and when the tube was opened at Piccadilly Circus in 1906, Perrier became the first advertiser in 1908.

h/t: coca-cola

Many other signs soon appeared and visitors were awed by displays from Wrigley’s Chewing Gum, Gordon’s Gin, Army Club Cigarettes, Schweppes Tonic Water, and of course, Coca‑Cola. More than 50 brands have advertised in Piccadilly Circus, with Coca‑Cola the longest standing.

The building and installation of the sign is chronicled in a photo album held in The Coca‑Cola Archives. Leather bound and simply titled, The Piccadilly Sign, the black and white images within tell the story of the workers who made it from draft board to dramatic finished product.

Photos show sheet metal being cut, workers painting the metal and installing the neon tubing. On site, scaffolding rose into the air as workers installed the sign in large sections until the final piece was placed and the sign was lit.

“If we, in presenting Coca-Cola to our consumers, are content to do ordinary things, in an ordinary way, we must of necessity be content to become and remain, an ordinary product.” – Delony Sledge, Coca-Cola’s Advertising Director

The Piccadilly Sign has been switched off on only a few occasions during peacetime: at the deaths of Princess Diana and Winston Churchill; and to raise awareness of climate change in partnership with WWF’s Earth Hour – where illuminated landmarks around the world are turned off for one hour.

More than 60 years have passed since the original Coca‑Cola sign was revealed in Piccadilly Circus. This new modern sign is again lighting up the sky at the crossroads of one of the most famous advertising spots in the world.

(Visited 1 times, 1 visits today)

Leave Your Comment Below

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

These Super Realistic Custom-Made Pet Replica Masks Are A Sweet Spot Between Cute And Frightening
Astonishing Giant Sculptures Made From Scrap Wood By Thomas Dambo
This Artist Created An Incredible Optical Illusion At The Louvre Just So It Could Be Destroyed In A Few Days
There’s Now a Poop Knife That Will Help You Get Your Poo Down The Toilet
Limited Edition Of The Daft Punk Glass Ornaments For Your Christmas Tree
Origami Aluminum Lamps Project Feathers And Antlers When Illuminated
Innovative Virtual Shop
Portuguese Street Artist Unveiled A Giant Rabbit Made Of Trash On The Streets Of Vila Nova De Gaia In Portugal
Superb Minimalist Botanical Embroideries By Adam Pritchett
NSFW, Hyperrealistic Desserts Truly Bring New Meaning To The Word "Foodporn"
Artist Karoline Hinz Makes A Realistic Two Toed Sloth Costume
Moschino Reveals Capsule Collection With The Sims
This Immersive Installation Creates Night View Of Earth
52-Year-Old Filipino Driver Uses Aluminum Wires To Create Amazing Works Of Art
Japanese Artist Man Creates Complex Objects out Of Twisted Balloons
Graphic Artist Camille Walala Unveils Les Jumeaux Street Artwork In Colourful New London Fabulous Style
20 Times Filmmakers Used Clever Tricks To Create Impressive Scenes
Another Classic Recreated! Kick-ass LEGO Air Jordan 9 By Tom Yoo
Use This Paper Roll Holder To Create A Fun Place To Write Lists Or Sketch Ideas
Giant Cockroach Float: Is That A Cockroach In The Pool?
Inimitable Hand-Made Babydolls By Elena Kirilenko
Cradling Hyper-Realistic Babies In Uncanny Valley
Artist Liz Sexton Turns Little Animals Into Human Scale
Bunch Of Artists Unite To Design The Interior Of This Surreal Bar And The Details Are Incredible
Sculptor Alessandro Gallo Gives Animal Heads To People And The Result Is Freakishly Real
French-Argentine Artist-Designer Pablo Reinoso's Sculptures Manipulate Reality
Before And After Photos Show The Power Of Art To Transform Boring Buildings
This Is A Fresh-Baked French Bread Plush Pillow
Cable Knit Nails Are The Coziest Trend This Winter
A Built-In Dog Bed Was Created In This Living Room Wall