Selena’s Rare Coca-Cola Photo Shoot, 1994


Al Rendon/National Museum of American History

Selena was a singer-songwriter who came to be known as the “Queen of Tejano music,” a popular form of music originating in Texas and taking influences from polka, rock, conjunto, and mariachi.

h/t: rarehistoricalphotos


Al Rendon/National Museum of American History

An enormously popular singer in Latino communities across North America, her music crossed cultural boundaries to touch the lives of young and old alike. Selena would go on to sign with a major record label and the agency worked with her as a spokesperson for Coca-Cola from 1989 until her death.


Al Rendon/National Museum of American History

In the 1970s and 1980s, Latinos in advertising began advocating for the buying power of Latino consumers, leading to a transition in the advertising industry from mass market to targeting specific demographic groups. In that context, not only was Selena the new face of an iconic American brand, but she was proof of the importance of the Hispanic market in this country.


Al Rendon/National Museum of American History

The photographs collected here, shot by Al Rendon, capture Selena at the intersection of cultures and styles, marketability, and her true self. The ad campaigns created by the innovative and diverse advertising professionals at Sosa, Bromley, Aguilar & Associates not only reflected the growing influence that Latinos were exerting on the changing face of America but did so in a way that Latino consumers could relate to and embrace.


Al Rendon/National Museum of American History

Selena was shot and killed on March 31, 1995, 16 days before her 24th birthday, by Yolanda Saldívar, her friend and the former manager of her Selena Etc. boutiques. Saldívar was cornered by police when she attempted to flee, and threatened to kill herself, but was convinced to give herself up and was sentenced to life in prison with possible parole after 30 years.


Al Rendon/National Museum of American History


Al Rendon/National Museum of American History


Al Rendon/National Museum of American History


Al Rendon/National Museum of American History


Al Rendon/National Museum of American History


Al Rendon/National Museum of American History


Al Rendon/National Museum of American History

(Visited 1 times, 1 visits today)

Leave Your Comment Below


If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Photo of the Day: Cesar Romero As The Joker Stands Beside A Green Surfboard At The Beach, 1967
Mysterious Jupiter Up Close Looks Like A Van Gogh Painting
If Sailor Moon Was Goth
Russian Photographer’s Surreal Images Will Transport You Into An Enchanted World
Thousands Ride Sand Dunes and Find their Thrills on Oldsmobile Hill
"Game of Thrones": Two Girls Recreate Their Favourite TV And Film Scenes
40 Jaw-Dropping Cosplays At Comic Con New York 2019 By Photographer Ali Reza Malik
These Autochrome Photos From The 1920s And '30s Resulted An A Painting-Like Quality That Not Even Today's Best Instagram Filters Can Replicate
"Human Obsessed": The Visual Storytelling of Rafael Avcioglu
Beauty is in the Details
"Rural Ukraine From Above": Spectacular Drone Photography By Nazarii Doroshkevych
Wellcome Image Awards 2017
"Portraits Of Bedlam": Haunting Photos Of Patients Treated At Britain’s Most Notorious Psychiatric Hospital In The 19th Century
50′s Calling, Elle Bulgaria, August 2012
UK Astronomy Photographer Of The Year 2016 Shortlist
Welcome Back, Rex - the World's Largest Crocodile
A Photographer Shows the Harsh Reality of Living in 43-Square-Foot Rooms in South Korea
Photographer Spends 10 Years Photographing Same Bench, Captures More Than He Expects
Remembering George Harrison 10 Years after His Death
Japanese Instagrammer Performs Bicycle Tricks On One Wheel
Wasteland: The Mad Max Festival That Makes Burning Man Look Lame
Stunning Portraits Of The Ukraine's Maidan Protesters
"Hymn"
Symmetrical Parts Of Vienna And Budapest In Stunning Photographs By Zsolt Hlinka
Spectacular Winning Photos Of The British Wildlife Photography Awards 2018
Titanic Artifacts To Go To Highest Bidder At 100-Year Anniversary Auction: Who Will Buy $189 Million Collection?
In Memory Of The Sewol Ferry Disaster Victims - Tribute Photo Project
"The Redemption": Artist Tawny Chatmon Celebrates The Beauty Of Black Hair Through Striking Portraits
Women Serving Their Sentences In One Of The Russian Prisons Perfectly Re-Creating Classic Paintings
Stunning Underwater Photography By Christy Lee Rogers Evokes Baroque Paintings