Selena’s Rare Coca-Cola Photo Shoot, 1994


Al Rendon/National Museum of American History

Selena was a singer-songwriter who came to be known as the “Queen of Tejano music,” a popular form of music originating in Texas and taking influences from polka, rock, conjunto, and mariachi.

h/t: rarehistoricalphotos


Al Rendon/National Museum of American History

An enormously popular singer in Latino communities across North America, her music crossed cultural boundaries to touch the lives of young and old alike. Selena would go on to sign with a major record label and the agency worked with her as a spokesperson for Coca-Cola from 1989 until her death.


Al Rendon/National Museum of American History

In the 1970s and 1980s, Latinos in advertising began advocating for the buying power of Latino consumers, leading to a transition in the advertising industry from mass market to targeting specific demographic groups. In that context, not only was Selena the new face of an iconic American brand, but she was proof of the importance of the Hispanic market in this country.


Al Rendon/National Museum of American History

The photographs collected here, shot by Al Rendon, capture Selena at the intersection of cultures and styles, marketability, and her true self. The ad campaigns created by the innovative and diverse advertising professionals at Sosa, Bromley, Aguilar & Associates not only reflected the growing influence that Latinos were exerting on the changing face of America but did so in a way that Latino consumers could relate to and embrace.


Al Rendon/National Museum of American History

Selena was shot and killed on March 31, 1995, 16 days before her 24th birthday, by Yolanda Saldívar, her friend and the former manager of her Selena Etc. boutiques. Saldívar was cornered by police when she attempted to flee, and threatened to kill herself, but was convinced to give herself up and was sentenced to life in prison with possible parole after 30 years.


Al Rendon/National Museum of American History


Al Rendon/National Museum of American History


Al Rendon/National Museum of American History


Al Rendon/National Museum of American History


Al Rendon/National Museum of American History


Al Rendon/National Museum of American History


Al Rendon/National Museum of American History

(Visited 1 times, 1 visits today)

Leave Your Comment Below

More Inspiring Stories

Amazing Then And Now Photos Merge London's Ghosts Of Christmas Past
The Dark And Surreal Photo Artworks Of Ben Ward
Beautiful Vintage Photos Show How Cool Moms Were in the 1960s
The Best Photographs Of 2017 – By The People Who Shot Them
Sony World Photography Award Winners
Japanese Photographer Has Spent 15 Years Creating Vivid Portraits Of People Surrounded By Their Belongings
42 Stunning Restored And Colorized Historic Images Bring The Past To Life
A Real-Life Mermaid Who Swims With Sharks Using Her Fish Tail And Holds Breath For 2 Minutes
Wonderful Color Photos Of American People In The 1950s
Photographer Dan Bannino Captures Favorite Food Of The World’s Powerful People
The Orphans Of Mother Russia: An Intimate Look At The Daily Life In The Ancient City Of Pskov
Girls and Boys With Their Color-Coded Things
Cool Photos of Teenage Girls in the 1970s
Ravens Rule the Skies: The Baltimore Ravens Cheerleaders
"Tales From The Thousand Lakes": Beautiful Nordic Landscapes In Photographs By Julia Kivelä
David Bowie In Mustard Yellow Suit, Photograph By Terry O'Neill In 1974
Photos Taken at Just the Right Moment
American Eagle Underwear Had An Increase In Sales. These Unretouched Pics Are Maybe A Clue Why
Terrifying Photos of Houses Being Damaged by the Natural Disasters
Dog Race in Slovenia
My Little Friends: Photographer Captures Drops Of Water Reflecting Various Images Beyond
Pretty Power Plants
Stunning Pink Landscapes Of The Deadly African Congo
"Within Two Worlds": Incredible Dazzling Night Sky Photos By Astro Photographer Brad Goldpaint
Stunning Travel Landscape Photography By Kyle Mijlof
Extraordinary Black And White Fashion Photography By John French In The 1950s And 1960s
Photographer Philippe Echaroux Used A McDonald’s Big Mac Box To Create Stunning Portraits
"Fancy Rats": A Collection Of Domestic Rats Portraits By Diane Ozdamar
Photo of the Day: Convoy of Hope
A Poetic Photo Series On Flowers And Love – A Reason For Joy Every Day A Colorful Flower Outgrown The Sun