Women Paint “Stockings” on Their Legs at a Store in Croydon, London, 1941 – Design You Trust — Design Daily Since 2007

Women Paint “Stockings” on Their Legs at a Store in Croydon, London, 1941

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Wallace Carothers produced the first nylon fiber in 1935, but it was the 1939 World’s Fair that first introduced the nylon stocking to the public. It was marketed as a fabric made from “carbon, water and air.“ Cheap and durable, better in appearance than silk, nylon soon became the material of choice for manufacturing women’s stockings.

h/t: vintag.es

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Nearly 4 million pairs could be bought in a single day in 1939. Then, due to the war, valuable resources and labor were redirected away from civilian production to provide equipment for the armed forces.

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In 1941, Britain introduced clothes rationing to conserve materials and valuable resources for World War II troops. During stocking rationing, a beautician at the newly opened Bare Leg Beauty Bar at Kennard’s store in Croydon, England, paints stockings onto a customer’s skin.

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