Meet the Artist Behind the Most Wonderfully Weird Instagram Account

Chances are good you’ve done a double take at the singularly quirky local art installations of art director Pablo Rochat. Or, you’re one of his 1M+ Instagram followers.

San Francisco based artist Pablo Rochat has been called a prankster, a trolling expert, and a creative genius. As it turns out, there’s no shortage of labels for a person who makes viral videos for a living.

Though he’s reached a global audience, the North Beach resident tends to stay local when creating his projects, bringing bizarre ideas to life using his neighborhood and home studio.

Following the recent success of one of his characteristically silly stunts — a tear-off flyer for pigeons — Hoodline spoke with Rochat to learn more about the logistics behind his videos, his creative process during the pandemic, and how living in the tech capital of the world has inspired some of his most successful gags.

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A post shared by Pablo Rochat (@pablo.rochat)

“Most people can find the humor in [the bird poster], whether they’re young or old, and that is something that I’m grateful for,” he said. “I love when I have a simple idea and simple execution, and all walks of life can be entertained by it.”

More: Instagram h/t: hoodline