Beautiful Advertising Photos of Opel Automobiles From the 1950s – Design You Trust

Beautiful Advertising Photos of Opel Automobiles From the 1950s

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Opel is a German automobile manufacturer which was owned by the American automaker General Motors from 1929 until 2017 and the PSA Group, a predecessor of Stellantis, from 2017 until 2021.

h/t: vintag.es

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Opel vehicles are sold in the United Kingdom under the Vauxhall brand. Some Opel vehicles were badge-engineered in Australia under the Holden brand until 2020 and in North America and China under the Buick, Saturn, and Cadillac brands.

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Opel traces its roots to a sewing machine manufacturer founded by Adam Opel in 1862 in Rüsselsheim am Main. The company began manufacturing bicycles in 1886 and produced its first automobile in 1899.

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After listing on the stock market in 1929, General Motors took a majority stake in Opel and then full control in 1931, making the automaker a wholly owned subsidiary, establishing an American ownership of the German automaker for nearly 90 years.

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In March 2017, PSA agreed to acquire Opel, the English twin sister brand Vauxhall and the European auto lending business from General Motors for €2 billion ($2.3 billion), making the French automaker the second biggest in Europe, after Volkswagen.

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Opel is still headquartered in Rüsselsheim am Main. The company designs, engineers, manufactures and distributes Opel-branded passenger vehicles, light commercial vehicles, and vehicle parts; together with its English sister marque Vauxhall, they are present in over 60 countries around the world.

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