Meet the 1970 AMC Gremlin, America’s First Subcompact Car – Design You Trust — Design Daily Since 2007

Meet the 1970 AMC Gremlin, America’s First Subcompact Car

1

The AMC Gremlin is a subcompact car that was made by the American Motors Corporation (AMC) for nine model years. During its manufacturing run from April 1970 through 1978, a total of 671,475 Gremlins were built in the United States and Canada.

The Gremlin was described at its introduction as the first domestic-built American subcompact car.

h/t: vintag.es

2

Responding to the introduction of competitors from Ford and Chevrolet, AMC advertised the car in its second model year as “America’s first subcompact.” The St. Louis-Post Dispatch states that to cite the Gremlin as “America’s first subcompact” is to overlook the Crosley and the Nash Metropolitan. The latter—a subcompact-sized “captive import,” American-conceived and American-designed for the American market, and built in the UK with a British engine—has a claim to be “Americas first subcompact.”

3

AMC’s designer Richard A. Teague may have come up with up the Gremlin’s name. AMC apparently felt confident enough to not worry about the word’s negative connotations. Time magazine noted two definitions for “gremlin”: Defined by Webster’s as “a small gnome held to be responsible for malfunction of equipment.” American Motors’ definition: “a pal to its friends and an ogre to its enemies.”

4

The car was introduced on April Fools’ Day 1970, six months ahead of subcompacts from Ford and GM. It was created to compete with imported cars from Japan and Germany; and although its appearance received some criticism, the Gremlin had an important advantage with its low price.

5

With AMC’s thriftiest six-cylinder engine and base prices below US$2,000, AMC’s ‘import-fighter’ initially sold well: over 26,000 in its abbreviated first season before the Chevrolet Vega and Ford Pinto were introduced.

6
7
8
9
10
11
12
13
14

If you want more awesome content, subscribe to 'Design You Trust Facebook page. You won't be disappointed.

More Inspiring Stories

Artist Constructs Impressive Robot Costumes And Wears Them On The Streets Of New York
Cool Pics Capture People Posing With Lancia Cars From Between The 1920s And ’60s
How To Recognise Clouds – The International Cloud Atlas, 1896
Nostalgia Meets Futurism: The Unique Art of Maxine Gregson
Before Seatbelts and Airbags: Terrible Photos of Car Accidents in the Early 20th Century
Amazing Wooden VW Beetle Made By Bosnian Pensioner
Japanese Engineers Created a Huge Robot for Laying Railway Tracks and Performing Dangerous Work
Heartwarming Photos of KISS Posing with Their Parents in 1977
Back When the Rotor Rides Were Fun and Dangerous!
The Scariest Soviet Toys Ever Made
Amputee Gamer Gets Metal Gear Solid Inspired Prosthetic Arm Complete With USB Port, Display, Flying Drone
Grizzly Bears Among Stunning Finalists of National Parks Photo Contest
Human or Machine? Life-Like Android Robots from Japan Show Glimpses of the Future
Exploring the Delicious Slices of London: A Look at Cafes from the 1980s
The Biggest Anamorphic Illusion In The World Has Been Successfully Revealed On The Largest Outdoor Advertising Screen In South Korea
Y40 Deep Joy – the World's Deepest Pool
70th Anniversary Citroen H Van
Soviet-Era Tesla Tower: Mysterious Object In Moscow Suburbs
1972 Toyota RV2: 'Idea' Car Turns A Station Wagon Into A Recreational Vehicle
50 Awesome and Colorful Photoshoots of the 1970s Fashion and Style Trends
New Network on the Streets of London Broadcasts News to City Workers via Recycling Bins
Rotary Dial In Today's World: Artist Imagines What If The Rotary Dial Existed To This Day?
Innovative Umbrella That Keeps Your Camera Dry When Shooting In The Rain
Provocative and Humorous Vintage T-Shirt Slogans