Early Polaroid Photos Using Polaroid SX-70 Camera by LIFE Photographer Co Rentmeester, 1972 – Design You Trust

Early Polaroid Photos Using Polaroid SX-70 Camera by LIFE Photographer Co Rentmeester, 1972

0
Co Rentmeester/The LIFE Picture Collection/Shutterstock

In 1972, Polaroid introduced its iconic SX-70 camera. It was an evolutionary leap from the groundbreaking “Land Camera” invented in 1947 by Polaroid co-founder Edwin H. Land.

These gorgeous SX-70 photos from a time when instant photography was still in the realm of magic. The shots were taken by LIFE photographer Co Rentmeester who had a chance to put the SX-70 through its paces before it was available for purchase.

The SX-70 fully captured the imagination and the attention of photography buffs, industrial design aficionados and pop culture commentators alike. Far from a mere consumer product, the camera quickly became associated with, and in a sense helped to define, the early Seventies.

h/t: vintag.es

1
Co Rentmeester/The LIFE Picture Collection/Shutterstock

2
Co Rentmeester/The LIFE Picture Collection/Shutterstock

3
Co Rentmeester/The LIFE Picture Collection/Shutterstock

4
Co Rentmeester/The LIFE Picture Collection/Shutterstock

5
Co Rentmeester/The LIFE Picture Collection/Shutterstock

6
Co Rentmeester/The LIFE Picture Collection/Shutterstock

7
Co Rentmeester/The LIFE Picture Collection/Shutterstock

8
Co Rentmeester/The LIFE Picture Collection/Shutterstock

Edwin H. Land used one of his own creations, a Polaroid Land Camera, in 1972.
9
Co Rentmeester/The LIFE Picture Collection/Shutterstock

The October 27, 1972 cover of LIFE magazine, featuring Edwin Land.
10
Co Rentmeester/The LIFE Picture Collection/Shutterstock

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Amazing Photographs of Jim Henson Posing With His Muppets From the 1970s and 1980s
Stunning Vintage Photographs of San Francisco’s Sky Tram, 1955-1961
HEXO+: A Flying Camera that Follows and Films You Autonomously
Stunning Early Deadliest Tornado Photographs From The 19th Century
Pesticides Causing Havoc to Beehives
Life Before World War II: Fascinating Color Photographs Capture Everyday Life in Budapest, Hungary in 1939
Sixties and Seventies Film Posters from Thailand: Extended Collection
Beautiful Black And White Photos Of A 18-Year-Old Madonna Taken By Cecil Taylor In 1977
Bloomin' Lovely
Amazing Photos Of “Luxurious” Lada Stretched Limousines
Amazing Vintage Photos Of Portuguese Women From The Azores Islands In Their Tradition Hooded Capes
Fumetti: The Collection of Finest Examples of Sleazy Lowbrow Art the World Has Ever Known
1969 Chevrolet Astro III Concept
Grandpa's Life: Cozy and Melancholic Paintings by Gary Bunt
1969 Buick Century Cruiser: The Concept Car That Believed You Only Live Twice
Quirky And Daring: Best Soviet Concept Cars
Amazing Behind the Scenes Photos From the Making of ‘A Nightmare on Elm Street 5: The Dream Child’
Dancing in the Streets: Vintage Movie Musicals Posters
Ubi-Camera Let’s You Take Photos With Your Hands
The Superb Bizarre Generative Artworks by Ai Ai Capitan
Cool Pics That Capture Naughty Ladies of the 1950s
Vintage Postcards of Mid-Century Romantic Couples
Paris Just Before WWII: Stunning Photos Capture Daily Life Of The French Capital In The 1930s
The Badass Sean Connery In Zardoz, The Most Insane Must-See Cult Classic