Bella Hadid, DALL-E 2, and the Strange Beauty of Vogue Italia’s May 2023 Cover Story – Design You Trust

Bella Hadid, DALL-E 2, and the Strange Beauty of Vogue Italia’s May 2023 Cover Story

Carlijn Jacobs/Vogue

AI art has been making waves in the art world for some time, but it’s not until it graces the cover of a major fashion magazine that it truly reaches the mainstream. That’s what happened with Vogue Italia’s May 2023 edition, which featured a cover story that blended real models, photographers, and stylists with AI-generated imagery from DALL-E 2.

More: Vogue Italy, Instagram h/t: creativebloq

Prompt – “Model reclining on a giant vintage computer typing on a keyboard”
Carlijn Jacobs/Vogue

At first glance, the concept seemed intriguing: can AI art coexist with traditional creative processes and enhance them? Can it offer new perspectives and possibilities for fashion photography? However, as soon as the images were released online, they sparked controversy and criticism, especially one that showed a model with a distorted face merging into a peacock-like creature. Some commentators called it “creepy,” “unsettling,” and “dehumanizing.”

Prompt – “Miniature city taken at night in Madurodam”
Carlijn Jacobs/Vogue

So, what went wrong? Did Vogue Italia underestimate the reaction to an AI-based cover story, or did they misjudge the aesthetic and ethical implications of using AI art in fashion? Did they communicate the process and purpose of the project clearly enough to their audience, or did they play into the hype and sensationalism around AI art? These are some of the questions that arise from the Vogue Italia AI art cover controversy.

Prompt – “Hotel room shot on film in an Art Deco hotel with a low angle bed and peacocks”
Carlijn Jacobs/Vogue

On the one hand, one could argue that the backlash is a sign that AI art has entered a new phase of public awareness and scrutiny, where its potential benefits and risks are being debated more widely. It shows that people care about the role of technology in art and culture, and that they demand transparency, diversity, and responsibility from those who use it. It also shows that AI art is not immune to bias, error, or unintended consequences, and that it requires ethical and aesthetic guidelines to be developed and applied.

Prompt – “Large green inflatable ball in a gallery shot on film”
Carlijn Jacobs/Vogue

On the other hand, one could argue that the Vogue Italia AI art cover story missed the mark by not fully acknowledging or addressing these issues. It treated AI art as a novelty or a gimmick, rather than a serious artistic and technological endeavor. It focused more on the process of creating the images than on the meaning or impact of them. It did not involve any AI artists or experts in the project, but only used DALL-E 2, which is a proprietary software developed by OpenAI for research purposes, not commercial use.

Prompt – “Model standing at the North Pole with huge white tigers”
Carlijn Jacobs/Vogue

Given these factors, it’s not surprising that some people reacted negatively to the Vogue Italia AI art cover story. However, it’s also important to note that some people found it intriguing, innovative, and beautiful. They appreciated the interplay between human and artificial creativity, and the way AI art can challenge our perceptions and expectations of what is possible and desirable in fashion photography. They saw it as a sign of the times, where technology and art are converging and creating new forms of expression and communication.

Prompt – “A big strawberry behind a model and people in striped dresses”
Carlijn Jacobs/Vogue

Therefore, instead of dismissing or defending the Vogue Italia AI art cover story, we should engage with it critically and constructively. We should ask ourselves and others what we think about AI art, why we think so, and what implications it has for our society and culture. We should explore the ethical and aesthetic dimensions of AI art, and how they relate to our values and goals. We should celebrate the diversity and ingenuity of AI art, and support the efforts of those who are trying to make it more accessible and inclusive.

Prompt – “Model wearing a large John Galliano couture hat with flowers and fruit, and a Renaissance-style face on top”
Carlijn Jacobs/Vogue

If you want more awesome content, subscribe to 'Oh, Design You Trust,' our brand new Facebook page! Trust me, you won't be disappointed.

More Inspiring Stories

Bon Jovi Really Loved Wearing Ridiculous Outfits In 1980s
Cool Pics That Show People With Technologies In The 80s
Exploring the Provocative Artistry and Controversy in Tyler Shields' Photography
This AI-Artist Has Transformed the Logos of Famous Brands Into Their Realistic Likenesses
Concepts From Future Past: 1969 Fiat Abarth 2000 Scorpione
Diathermy in Beauty Culture From From the 1930s
Lexus UX Crossover Gets Tyre Inspired By Nike Air Force 1 Shoes
Extraordinary Makeup: Couple Impresses People Online With Their Artistic Skills
This Guy Used AI To Colorize Hollywood Stars Of The Golden Age And Here's What He Got In Only A Few Seconds
Want to Join the Jet Set? Water-Powered Jetpack Propels Fliers up to 30ft into the Air... but it still Costs $230 a Go
Tanks - The Fallen Giants Of The World War I
The 20 Brands With The Most Loyal Customers
Skull And Crossbones Bun Cover By WyreArt
Meet the 1970 AMC Gremlin, America’s First Subcompact Car
Summer 2020 Men’s Weird Fashion Collection: Skirts And Dresses!
Transmitting Signals: The Superb Conceptual Fashion Photography By Ekaterina Belinskaya
Ultrasonic Airliner On Display – A Rare Sight
iblazr - the First Universal LED Flash for Smartphones and Tablets
Unusual Japanese Sunglasses of 1966
Martin Caulfield Services Some Of The Last Remaining Gas Street Lamps In The Capital
Schlörwagen: The Bizarre German Car from 1939 that Was Super-Aerodynamic but Very Impractical
Unique. Electric. Aesthetic. Minimalistic. An American Company Has Created a Very Beautiful Retro-Style Electric Car
This Instagram Account Reveals Scenes From Famous Movies With And Without Special Effects
Meet the Fashion Designer Whose Fantastical Creations Reimagine Folklore for Modern Times